Who can use Amazon Brand Analytics? What reports are available?

2022-11-21
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Author:Blue Ocean Yiguan
Source: egainnews

Who can use Brand Analytics, an Amazon brand analysis tool? What reports are available?

Amazon Brand Analytics is a tool provided by Amazon itself for sellers to monitor business performance, sales trend, product performance, traffic and conversion rate.

Blueocean Yiguan has learned that, in theory, all sellers and suppliers can use Brand Analytics as long as they are brand owners, but they must completeAmazon Brand Filing

To getReports from Brand AnalyticsYou need to log in to Seller Central or Vendor Central first. For example, Vendor Central can click "Reports" and then select "Analytics" to enter the brand analysis overview page. Select the required report and click it to see the relevant data.

What reports does the Brand Analytics tool provide?

1. Snapshot

Who can use Amazon Brand Analytics, a cross-border e-commerce platform? What reports are available?

The snapshot page is a summary of other reports.

In addition, we can see the top 10 products in terms of revenue and sales, the top 10 products that are out of stock even if they are repurchased, the top 10 products with the highest profit margin, and the products that Amazon most often loses shopping carts.

2. Sales Diagnostics Report

This report can help sellers track revenue, sales, and other indicators of product ASINs, such as rated sales price, conversion rate, etc.

Who can use Brand Analytics, a cross-border e-commerce Amazon brand analysis tool? What reports are available?

The results can be grouped by ASIN, main category or sub category.

In addition, you can select different views by selecting Distributor View or Sales View.

There is no doubt that this sales diagnosis report is one of the most important reports of Brand Analytics.

3. Sales Performance Trends

It is similar to the sales diagnosis report above, but it shows the change of sales over time.

Who can use Brand Analytics, an Amazon brand analysis tool? What reports are available?

4. Geographic Sales Insights

If you want to know which region's sales are growing, which region's sales are declining, or what are the emerging trends, you can look at this report.

Data can be deleted and selected according to geographical location.

Who can use Brand Analytics, an Amazon brand analysis tool for cross-border information? What reports are available?

5. Net PPM

In the Net PPM report, sellers can see which products make the brand profitable.

Who can use Brand Analytics, an Amazon brand analysis tool? What reports are available?

6. Pre-orders

This report can closely monitor the pre purchase performance of products and is an effective method to manage the release of new products.

Who can use the Amazon Brand Analytics tool for cross-border e-commerce logistics? What reports are available?

7. Traffic Diagnosis

The traffic diagnosis report is very useful for monitoring the development and change of traffic.

It provides two important indicators at the product, category or sub category level, namely:

a. Changes in page views compared with the previous period and year

b. Changes in sales compared with the previous period and year

With the help of this report, the seller can determine what measures to take to increase the exposure or improve the conversion rate.

Who can use the Amazon Brand Analytics tool for cross-border e-commerce logistics? What reports are available?

8. Real-time sales

Enter the product ASIN code to see the real-time sales in the past 24 hours.

Who can use Brand Analytics, a b2b Amazon brand analysis tool? What reports are available?

9. Forecasting and Inventory Planning

This report is used for supply chain side planning to reduce the risk of inventory shortage.

It will show which products have been sold out, and let the seller predict how many goods will be replenished to meet consumer demand.

Who can use Amazon Brand Analytics, a cross-border e-commerce platform? What reports are available?

10. Inventory condition

As its name suggests, it helps sellers monitor inventory.

In this process, the inventory will be updated every week. Important data include the inventory in the sales market and the inventory available for sale for more than 90 days.

Who can use Brand Analytics, an Amazon brand analysis tool for cross-border shipping? What reports are available?

11. Amazon Search Terms

Identify the most important search terms and use them to optimize the listing details page and other copywriting content.

Blue Ocean Yiguan has learned that the report can display the most important search words in the whole, as well as the most important search words in specific categories. It can be ranked according to the number (frequency) of keyword searches in a specific period of time, so that sellers can better evaluate the importance of search words.

In a word, the seller can see the three products with the highest hits corresponding to each search term, as well as the specific hits and conversion rates.

Who can use Brand Analytics, a cross-border e-commerce Amazon brand analysis tool? What reports are available?

12. Repeat purchase behavior

This report allows sellers to know how many orders they have received for each brand or product, as well as the number of buyers.

By comparing the number of orders with the number of buyers, we can find out which products or brands are ordered by the same buyer in a specific period of time.

This data is also helpful in planning marketing activities. For products with high repurchase rate, sellers should consider investing more advertising funds.

Who can use Brand Analytics, an e-commerce platform Amazon brand analysis tool? What reports are available?

13. Market basket analysis

Determine which products are most often purchased together to identify portfolio opportunities, cross selling opportunities, or extended product lines.

Who can use Brand Analytics, an Amazon brand analysis tool for cross-border information? What reports are available?

14. Item comparison and alternative purchase behavior

This report is an analysis of consumer comparison and alternative purchase behavior.

What products will consumers compare before buying? What product did they choose after giving up the seller's product? The answers to these questions may be found in this report.

Who can use the Amazon Brand Analytics tool? What reports are available?

15. Customer reviews

Use this report to monitor consumer reviews and ratings.

It will display the number of reviews and average ratings of the product. However, the seller cannot see the number of star ratings, only the content of reviews.

Who can use Brand Analytics, a cross-border e-commerce Amazon brand analysis tool? What reports are available?

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