According to Cedcommerce, this will increase the conversion rate by an average of 3% to 10%, thereby increasing sales. Here isAmazon A+ContentSome optimization strategies.
I360 degree HD photos
Blue Ocean Yiguan has learned that,An optimizedAmazon product listingIt must contain at least 8 high-quality pictures from different angles. The seller can use the picture carousel function in the content layout.
There must be two images:
1. It is better to have a close-up image taken under a single color background.
2. Real product life photos must depict the use of products by ordinary people.
IIShort and accurate overview
The product introduction needs to be precise and must be written in a convincing tone. Make sure that the product overview cannot exceed 100 words, otherwise the customer may skip it.
Try to include keywords in the product description and overview to improve the ranking and thus increase the conversion rate. Keywords are some terms that customers usually search when looking for products.
3、 Describe and demonstrate product features and advantages in five points
When A+content mentions product features, it is necessary to useFive point description。 This makes it easier for customers to notice all the features and benefits in one place.
An ideal Amazon A+content feature and benefits section is the "heart and soul" of the product page. Make it descriptive and comprehensive as much as possible, and do not miss any function or benefit of the product.
4、 Add high-quality product videos
Adding high-quality product videos to A+content can increase the credibility of the product.
The ideal length of Amazon A+content video must be between 70 seconds and 90 seconds. Try not to make the video too long, otherwise it may backfire.
The "Amazon A+content video" of the product must be a lifestyle video that describes the use of the product in real life.
5、 Customer comments
The seller can mention the customer feedback at the end of the product page. The customer comments displayed should play a positive role to ensure that customers are more willing to consider the product.
6、 Product FAQs
The ideal Amazon A+content must include a description of the product from beginning to end. Therefore, adding the FAQ section can satisfy the curiosity of all customers.
Try to put yourself in the customer's shoes and consider all the common problems. The answers in the FAQ section need to be simple and accurate. In addition, do not try to explain the whole working process of the product, as in the previous overview and description section.
7、 Product Comparison Chart
At the same time, a customer always shop around and decide to buy a certain product. The A+content can refer to the product comparison chart, which contains all specifications of similar products. However, it is necessary to ensure the readability of the chart and do not become an information bomb.
An ideal Amazon A+content comparison icon that contains very accurate information. Do not highlight the product's shortcomings or weaknesses in the product comparison chart. Therefore, infographics are an ideal way to design Amazon product comparison charts.
8、 What's in the Box
Customers need to know exactly what they are buying, so they need to add a "What's in the Box" section. This section refers to the products that the customer will receive, as well as all accessories and equipment.
For example, if the seller is selling mobile phones. In "What's in the box section", mention the mobile phones and accessories customers will get:
1. One charger
2. Headset
3. USB cable
4. Screen protective film, etc
According to Blue Ocean Yiguan,AmazonThe seller can put pictures of all accessories beside the product to provide a better customer experience.
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