According to foreign media reports, in addition to being an e-commerce giant, Amazon is gradually becoming one of the world's largest advertisers.
Amazon's financial report shows that,As ofSeptember 30ththirdDuring the quarter,AmazonThe revenue of the advertising department is8.1 billion US dollars,Increased compared to the same period last year49%.
according toAccording to GroupM's data, global advertising spending will increase by 22.5% this year, reaching $763 billion. This is the first time GroupM has providedValuationThe second upward adjustment since. stayIn the early stages of the epidemic outbreakMany companies have toForced to close the doorThis yearWith the relaxation of epidemic control,WorldwideEnterpriseLarge scale reopening.In order to promote, the advertising expenses of the enterprise have increased significantly.
It is worth noting that theIn 2021, digital advertising will account for 64.4% of total advertising expenditure, up from 60.5% in 2020 and 52.1% in 2019. The increase in market share of digital advertising is not surprising. In most cases, marketers can more effectively measure the effectiveness of online advertising, such as ad views and conversion rates, while offline advertising is difficult to monitor.
And according toEMArketePrediction of r,Amazon's digital advertising revenue in the United States will increaseIn 2021, it reached 24.47 billion US dollars, an increase of 55.5% compared to the previous year, accounting forUnited StatesThe digital advertising market11.6%,Compared to last yearCompared to the 52.5% growth rate, the growth rate has not slowed down.
EMArketeRexpect,Amazon's Advertising Businessstay2023 will account forDigital Advertising in the United StatesMarketable14.6%,furtherZoom out with Google andFacebook's gap.In retail media, Amazon is the absolute leader, and it is expected toIn 2021, Amazon will occupy 77.7% of the market share.
sinceSince the second quarter of 2020, Amazon's advertising revenue has almost doubled, increasing from $4.2 billion to $8.1 billion. With AmazonFurther expansion of user numbers,Amazon, as an advertising platform, is becoming increasingly attractive to businesses.
Chief Financial OfficerBrian Olsavsky stated during the company's third quarter conference call that,Amazon's advertising products have shown strong growth, as Amazon's advertising can effectively help sellers connect with consumers, allowing users to make purchases with just a click on the advertisement.