As a traditional Western holiday, it is also a tradition to give gifts to each other on Christmas Day. According to foreign media reports, European consumers preferLeverage discounts and promotionsBuy Christmas gifts.
According to a survey, European consumers are buyingChristmas giftsI prefer some traditional Christmas gifts. Such as Lego building blocks or perfume. Italian consumers prefer some innovative gifts.
according toAccording to a recent survey conducted by idealo international, more than half of people who buy Christmas gifts online will buy them between the first week and the second week of December, 22%Christmas Shoppers' ClubstaySome online websites with high cost performance。
In additionexceed70% said they wouldLarge offline supermarketShopping, but slightly higher than16% will shop on their favorite brand website.It is reported that,The average budget for Italians to buy Christmas gifts online is249 EUR,have42%Estimated costfive0reachBetween 200 euros.
according toCurrent trends,Italian consumersGame against the living room(+110%), watches (+39%), video games (+34%) and personal care products (+32%)Gradually increasing 。
In addition,So is ChristmasA good opportunity to give each other practical gifts.Last weekIn Italian shopping websites,Online searchamountThe most seasonal related products are children's sweaters(+43%), ski clothes (+42%), snow shoes (+36%), women's boots (+28%) and backpacks (+24%)etc.。
In addition,ToysIt is the real star product of this Christmas.During December,The search volume of toy products is the same as that of the previous monthhigh16％。andThe most searched online toyproductLego building blocks, Barbie dolls, dolls, party games and moving dolls.
amongMost desirableToy productsIt is still the legendary Barbie Dream HouseIt is a beautiful villa toy with a three storey elevator, which is also the dream of many children.
In addition,idealostillItalian portalChristmas suppliesAverage annual price of. By comparisonAverage prices in 2021 and 2020find, compared with a year agoPriceThe biggest drop in Christmas giftsThings areLego, espresso machine, electric scooterPlaymobil anddoll。