Christmas shopping volume will increase by 14%, with clothing firmly ranking first!


Author:Wang Meirong
Source: ennews

according toSan Diego Chamber of CommerceCCSandKawesqar's research suggests that,This Christmas16% of consumers hope to purchase more products,Last year, this number was only2%.


Cross border e-commerce platforms will see a 14% increase in Christmas shopping volume, with clothing firmly ranking first!

In a world full of uncertaintyAfter Christmas 2020, only 70% of consumers announced a reduction in holiday purchases,This year, the situation is gradually improving. this yearreduceThe proportion of consumers shopping on Christmas has decreasedreach46%.


BesidesThe expected percentage increase in Christmas shopping volume from last year's2% Up to Presentyear16% in December. 19% of people said they plan to increase their spending this year, and in additionhave3% of people said,They didn'tChristmas shopping in 2020,butGoods will be purchased in 2021.


Meanwhile,Research shows that36% of people will maintain their holiday spending levels, while the remaining 42% plan to reduce expenses.


At the socio-economic level,High income groupThe highest increase in expenditure, exceedingYes20%.The products purchased are still mainly clothing, shoes, and hats, accounting for70%, 41%,Beauty and personal care productsoccupy38%AccessoriesCategory proportion36%, childrenProduct proportion29%, Food and Technology ProductsRespectively occupy25% and24%.


Research also shows that,Public influx into entitiesThe number of stores isSharp increase.Data display, there will be56% of consumers will do Christmas shopping in shopping centers, far higher than last year's 25%. Meanwhile, 37% of people also go to physical supermarkets (2020The number of years is29%), 26% of people go to shops and markets in the city center, while 14% buy from street vendors.


As for online stores,35% of people hope to start from moreHome storeWebsite purchase,29% come from entrepreneurial e-commerce, 16% come from the market, and 14% come from foreign websites.


As the closing battle of this year, Christmas is still affected by the impact of the epidemic, supply chain issues, and other factors on the amount of shopping for buyers. Due to concerns about insufficient goods, consumers have been hoarding goods from an early age, which has to some extent led to a decrease in the number of purchases made by buyers in recent times. In the Latin American region, the sales performance of Black Five Net One is relatively satisfactory, which also surprised many sellers. The upcoming Christmas naturally makes more sellers look forward to such emerging markets.

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