The competition in the domestic e-commerce market is becoming fiercer. Several big names have successively deployed cross-border e-commerce. Ali, Tencent, JD and other domestic e-commerce giants have frequently acted. Recently, it was reported that ByteDance has also launched an independent e-commerceAPP Mall.
ByteDance new cross-borderAPP goes online
It is reported that,ByteDance recently launched an independent e-commerceAPP Mall - Fanno。 Industry insiders said that this is the ByteDance relayAnother independent e-commerce app launched after TikTok Shopping (an e-commerce system integrating sales and advertising functions), while Fanno App seemed to be on the market a few months ago, but few people knew about it at that time.
In response to this message, ByteDance also explicitly replied that it was true, and said thatFanno is an e-commerce product in the early stage of exploration, and provides global users with cost-effective comprehensive categories.
Since the news came out, many people inside and outside the industry haveFanno Platform DetailsandRules of settlementVery concerned（The entry details can be slid to the end of the document）。 It is understood that at presentFanno mainly targetsTens of thousands of European countries such as Britain, France, Germany, Italy and SpainSKU, product categories include earphones, clothing, fitness, pets, etc.
Not only the product range is complete, but also the price of platform commodities is relatively close to the people. It is reported that,The prices of most goods on Fanno are between 1 and 16 euros. European consumersIt costs a single digit poundBuy watches, clothes, accessories, etc.
Fanno's homepage is divided into“Hot sale area”、“Recommended for you”、“Daily Specials ”During the Black Five Year Plan period, a special activity area was also launched. To attract more users to download,Fanno isService and priceas well asconsumerismA lot of work has been done in this area,Return without reason within 14 days, refund within 30 days of delivery dateLet consumers' rights and interests be greatly protected.
aboutThe entry requirements of Fanno mainly include the following three points:
1. Have overseas e-commerce platform or independent station operation experience and stores;
2. The monthly sales volume shall not be less than 500000 dollars or the daily average order volume shall be more than 10000 orders (corresponding vouchers are required);
3. European overseas warehouse (FBA, third-party overseas warehouse, etc.) is required.
It is reported that,Fanno's current mode of settlement is official targeted invitation. Sellers who meet the above basic conditions and have intention to settle can go to the official website（ https://seller-global.fannoshop.com ）Register and fill in the intention form（ https://survey.larksuite.com/m/cfm?t=s4nvPsO8b3xi -Jpio), the seller who meets the application will receive the invitation, and the Fanno operation team will contact the enterprise within 3-5 working days after receiving the questionnaire, and ask the enterprise to register the flybook account in advance.
at presentFanno has not authorized any third party to carry out merchant investment attraction and settlement, which is subject to the official channel information.
With regard to various subsidies and concessions offered by the current platform, some practitioners said that this new platform is a good choice in today's multi-channel operation. But at the same time, some insiders expressed different views↓
A: Which APP did not have platform subsidies when it was first launched? But what is left?
B: The layout of overseas warehouses may be an additional advantage, but with the warehousing and distribution fees, the price advantage does not exist.
C: A small amount of traffic will lead to the distribution of goods, thus losing the cost advantage. Only a small amount of profits will be further compressed. Therefore, many of the settled ones are distribution oriented.
In the view of some sellers, as a model of localization of Chinese outbound brands, ByteDance is launched this timeAlthough Fanno is very attractive, it has drawbacks in terms of traffic, threshold and supply chain, and even some sellers who have settled in say that "this is simply an enhanced version of Quicksell". Small and medium-sized sellers can not settle in an emergency.
At the same time, some sellers found thatFanno has recently started recruiting people on a recruitment platform, and seems to have started to build an operation team
a monthly salary50000 yuan! ByteDance recruitment omnipotent operation
When searching for ByteDance,I have compiled some recruitment softwareI saw itAndByteDance cross-border e-commerce related recruitment information,However, it is unclear whether these positions are for operationFanno prepared it.
You can view the recruitment informationOut，RecruitedpostCross border e-commerce operationLeader, work placebe locatedGuangzhou, the salary is25K-50K。It has to be said that this salary is also high among similar positions in Guangzhou, but corresponding to it, the job requirements and work content are not simple。
Candidate toHave operating experience in cross-border e-commerce platforms or transnational brands,The main contents includeResponsible for the full cycle operation of cross-border stores, including product recruitment, planning, product incubation and event planning,as well asSupply chain coordination and resource integration.
As can be seen from the job description and requirements,haveOperation experience in fashion category industryOf applicants are preferred, and applicants need to operateBeauty, clothing, etcproduct，This is related toThe categories currently sold by Fanno are also consistent.
as everyone knows,The category of fashion clothing products is popular in Europe and America,There are also many SKUs. In addition, the domestic clothing supply chain is also relatively complete, with demand、There is a supply chain,So,It is also reasonable for BYTE to choose clothes as the first stop of e-commerce.
althoughFanno didn't warm up before its launch, but in the opinion of industry insiders, it is not surprising that ByteDance enters the cross-border e-commerce market。 After all, it was exposed beforeOutByteDance founded MagellanXYZ team to enter the cross-border e-commerce market。
"Magellan" team? ByteDance vigorously enters the cross-border e-commerce market
"Fanno is operated by Magellan XYZ team," said an insider. In fact, as early as December last year, the news that ByteDance would march into cross-border e-commerce was frequently heard,Project code insideFor Magellan, nowFanno's launch really hammered the news.
Based onFanno's online guess is that Magellan project is a kind of layout of cross-border e-commerce outbound in ByteDance,hisTikTok's e-commerce business intersects with Magellan's project, while Magellan focuses on establishing an independent mall to develop its own business.
From the perspective of insiders, ByteDance is entering cross-border e-commerce business through multiple paths, including content advertising realization, guided transaction and onlineFanno platform is the best example.
"The time for ByteDance to enter cross-border e-commerce is really opportune. Many cross-border sellers are worried and looking for a third-party platform to spread risks under the tide of Amazon titles," said an insider. The launch of Fanno undoubtedly gave many sellers a great opportunity.
BackrestThe huge traffic pool of TikTok makes many sellersFannoOne of the reasons is that ByteDance's overall layout of cross-border e-commerce is not limited to this. In addition to the earlier investment in cross-border blockbusters Starlingke, Patoson and Zongteng,Recently, ByteDance also affects cross-border logistics enterprisesIMile has invested tens of millions of dollars.
According to insiders, the team under ByteDance will increase its cooperation withSaaS enterprise cooperation to fundamentally solve the supply chain, logistics, operation and other problems.
However, some practitioners said that,If Fanno adopts the self-supporting mode, it needs to establish a strong supply chain and buyer team, and the operation requirements will be higher. These problems need to be considered and solved, and it does not rule out that Fanno will have the possibility of opening the platform after becoming larger.