GBC Law FirmA few days ago, I acted as an agent for a new brand. In a few days, 3 cases were sent in succession, involvingTrademark infringement。 The new brand isTELFARMen's clothing has not been frozen for a few days.
According to the Yiguan Cross border Infringement Warning，TELFARmen's wearbrandThe infringement case oftrademarkSafeguarding rights. andGBCThe law firm has only started to act as an agent. Although there are three consecutive cases, it has not started to freeze. GBC Law Firm usually freezes products in half a month to one month. If there is a seller's producttort, and get off the shelf as soon as possible.
Founder of Telfar brandTelfar Clemens，yesLiberian American designer.In him orPerth University student'sWhen you want toCreate your own men's and women's clothingBrand. They want to do something beyond gender; The brand's motto is "not for you - for everyone".
According to the United States Patent Office,Plaintiff Company TELFAR LLC20 trademarks have been registered, includingTELFAR、TC TELFAR EST. 2005, NYC、TELFAR TV、TC、TELLYVISIONWords such as trademarks cannot be used in product titles.
The most classicTELFAR word trademarkIts registered trademark categories include: 022025039001002003018041004006050051052,014，027，028，021，023，026，036，038，009。
In particular, sellers selling clothing, shoes and hats, leather products, cosmetics, jewelry and other products should pay attention not to use TELFAR words in their product titles and descriptions to avoid being judged as infringement.
According to Yiguan Cross border Infringement Warning, these trademarks mentioned in the indictment must not be used:
There are several image trademarks that should be noted below, which cannot be placed on the main product image, especially for package products.
The iconic "TC" logo of Telfar package is actuallyTelfar Alphabetic combination of Clemens full name. When Clemens was at school, their teacher made a letter combination for each student, and the Telfar sign was the symbol assigned to them.
according tosbpressIt is reported that many of Clemens' designs are judgments of identity, American culture and consumerism. In this year, George Freud and othersAfter his unjust death，“Black lives matter.”The movement attracted people's attention, and more people supported black enterprises. Since then, Telfar's package demand has increased and it is still very popular.
From the beginning, the brandRight thereConvey information about diversity and inclusion.At the same time,Telfar is affordable compared to other designer luxury brands. Telfar Bag's prices range from $150 to $257, far lower than many high-end fashion brands (similar fashion products charge thousands of dollars).
Because of this pricing, Telfar can cultivate fans in different age, class, culture, sexual orientation and gender identitygroup。 Telfar official website storeLink:https : // shop . telfar . net /
TelfarofficialshopSales of clothing, shoes, hats and accessories, andUGG, Moose KnucklesCooperativejointlyBag。
along withconsumerThe demand for Telfar packages continues to grow, and Telfar online storesproductSold out.
In order to deal with the situation that dealers buy and sell Telfar packages at a higher price, Telfar has developed the Bag Security Program security plan to open the reservation of customized packages several months in advance, and ensure that everyone can obtain Telfar packages at a reasonable price, instead ofstaycattleBuy at a high price。 In this way, the brand canstableIts luxury status.
3、 Example of trademark infringement
On Amazon about“TELFAR”Has more than 10000 search results, and many sellers are selling on AliExpressTelfarBrand bag.
Many products are listed in the main product diagramTelfarThe classic logo of the brand, which is used in the product titleTelfarWritten trademarks are all infringement.
（Polly ZhangNew media of cross-border e-commerce - Blue Ocean Yiguan website domain news) connects with high-quality resources of cross-border e-commerce.Wal Mart, Coupang、Wayfair 、Mercado Libre and other platforms settled，Brand copywriting planning, network wide promotion, e-commerce training, incubation and other services, please contact us. No unauthorizedRewriting, reprinting, copying, clipping and editingIn whole or in part.