More and more beauty, fast fashion3C brand is committed to overseas tracks. In recent months, the editor has reported on many news about emerging overseas brands obtaining financing. Nowadays, the pace of brand financing is still ongoing.
Recently, the overseas home furnishing brandEUNAObtain fromBlue Ocean Zhongli Capital and Sole Capital's Angel Round Investment.EUNAOur products mainly include kitchen utensils, specifically knives, forks, plates, etc. Our current sales channels include Amazon and independent websites.
Data display, fromSince its launch in June 2021, the overall GMV of EUNA has accumulated to around tens of millions of RMB, and currently the monthly sales can reach 3 million RMB.
Search on Amazon,The number of comments on EUNA products is not very high, mostly around a few hundred, which may be related to its recent launch. It should be noted that a certain tool from EUNA has already obtained Amazon's Choice, indicating that its cost-effectiveness has been recognized by Amazon.
（EUNAAmazon Store)
It is understood that,EUNA's main product is self-developed. In order to enrich the diversity of products, EUNA also sells peripheral products, which are purchased by buyers. Currently, EUNA has approximately 2000 SKUs. The founder of EUNA stated that currently, EUNA can create 1-5 new products per category per month, and around 300 non original categories can be launched.
The model of "original focus+procurement peripheral" not only demonstrates the brand's strength, but also reduces research and development capabilities; It has also enriched the quantity of products. It can be said that this dual mode plating adds a layer of gold to the branding of EUNA.
However, achieving branding on Amazon is not easy. Amazon emphasizesCompared to brand flagship stores on other e-commerce platforms, brand stores on Amazon have a weaker sense of presence and are more like advertising display tools, with a customer-centric approach. As a brand, deepening brand awareness among consumers is a major issue.
In order to cultivate consumer brand awareness,The product image of EUNA contains multiple SKUs and has a sense of real-life scenarios. In addition, EUNA will also visitInstagram, TikTokWait for a position for marketing.
This series of brand cultivation actions have also achieved certain results. Currently,The repurchase rate of EUNA products is around 20% -30%. The founder of its brand stated that many customers bought knives here at the beginning of the month, and may come to repair a plate or something by the end of the month.
Recently, branding has been a hot topic of discussion in the cross-border community. How to build a brand has also become a question that everyone is thinking about. The editor hopes thatEUNA's brand journey can give everyone some inspiration.