Electronic products are one of the important categories in the e-commerce market, and the consumption demand of this category in Russia also increased last year. During the epidemic,Related smart phones, home consumption, entertainment andGrowth rate of "remote" lifestyle products and "smart home" and other innovative categoriesIt is much higher than other products.
In most product categories, Russians show the greatest demand in the above average price segment，Consumers are more willing to invest in more expensive and productive equipment.Electronic marketOf sales,about55%partFrom traditional sales, about45%From online sales.
reachAt the end of 2021, the sales of smart phones will grow by more than 25%, reaching about 720 billion rubles.Of which, 50000 rubles (aboutSmart phones from 4000 yuan) showed the highest growth rate, with a year-on-year growth of about 70%.
With the growth of smartphone sales,The demand for wireless headphones is also increasing, with the share exceeding half for the first time,True Wireless models account for more than one-third of total sales。 In addition, wearable devices have become more important during the epidemic, which helps people consciously participate in sports, monitor sleep and health. The representative products areFunctional smart watch。
In addition to personal products, household electronic products are also an important part,Large household appliances(refrigerator, washing machine, stove, range hood, oven, etc.)In 2020, it achieved an increase of about 15%.Household and kitchen appliancesIn China, the growth rate is also significantly higher thanThe average level in 2020, including sweeping robots, vertical vacuum cleaners, coffee makers, mixers, microwave ovens, irons and electric kettles.
besides,Beauty productsIt is also very popular. For example, the sales of men's shaving and hair cutting products, hair dryers, and hairdressing products have increased.Home OfficeThe ecosystem is still in high demand, including powerful and efficient game laptops, printers and other related products.
Smart home is also an important part. For example, smart audio with voice assistant, washing machines, refrigerators and other devices that can achieve network control, dishwashers, etc., home furnishing presents a trend of intelligent demand.
As an important category, there are many sellers of electronic products. However, if you want to break through the tight encirclement, you should pay more attention to product development.