Against the backdrop of upgrading the control of third-party platforms, numerous cross-border sellers have opened up new sales channels, and the independent station track has ushered in unprecedented popularity. The excellent performance of some independent website sellers is a strong proof of the outbreak of this channel. But it's not easy for cross-border sellers to join independent websites, as some may lose money in a month500000 yuan, but we still need to continue operating
The Independence Station track is experiencing unprecedented heat
This year, third-party platforms have been reorganized more frequently. Under the Amazon account suspension trend, a large number of Chinese seller stores have been closed and products have been taken off the shelves. Several months have passed, and there is no sign of the seller's account being unblocked. Sellers who have been banned have communicated with the platform through various means, but the success rate of appeals is extremely low. Currently, many of the blocked stores are still suspended. After the account was banned, sellers cleaned up their inventory on a large scale through other channels, causing a wave of price wars among top sellers. The spiral tactic spread widely in the Amazon seller community, and many sellers' profits were severely swallowed up.
Sellers who have been banned have suffered serious losses in sales and profits, and sellers who have not been banned have also felt immense pressure. In order to ensure stable and long-term operation, cross-border sellers have opened up other channels.
A research report shows that nearly 70% of platform sellers are considering laying out new sales channels on top of their existing ones43% of sellers are considering deploying independent stations, and the independent station track is experiencing unprecedented popularity.
At the same time, sales of Heiwu and Wangyi have been sluggish this year, with a large number of platform sellers experiencing worse sales than in previous years, while sales on independent websites are relatively impressive.Shopify announced that its Black Five sales in 2021 were close to $2.9 billion, a 21% increase from 2020. Even though the epidemic continues to affect Shopify merchants, their sales have skyrocketed by 75% compared to 2019, more than double that of 2019
The cross-border sales performance is endorsed by an independent website
Shopify's sales performance has been driven up by the combined efforts of sellers, and this year, some of the industry's best-selling independent stations have continued to have good sales performance.
Recently, Lego Holdings conducted a review of the sales of Heiwu and Wangyi. This year's Heiwu and Lego online omnichannel sales increased year-on-yearMore than 80%. The total sales growth of Lego's global independent stations exceeded 160%, and the sales amount of independent stations accounted for 58.3%. In the third quarter report of this year, the sales of Lego's independent station business increased by as much as 366.42% year-on-year. In the 2020 financial report, the sales of the company's independent station increased by 580.64% year-on-year.
Lego Chairman Xiang Lehong once statedIndependent stations must be built. Only by doing so can we truly approach users and understand their needs
The low-key independent website seller Ruilian Technology focuses on video technology, focusing on three directions: intelligent cameras and sensors, private cloud storage, and internet cloud services. The company's independent websiteThe total number of website visits to reolink.com in the past six months was 8.851 million. The traffic is gradually increasing, and the development momentum cannot be underestimated. Not long ago, Ruilian Technology also received a funding of 1.97 million yuan from an independent station in Shenzhen.
Along with Ruilian Technology, there are other big sellers in the industry who are also receiving funding, such as cross-border sellers such as Shushu, Tongtuo, Zebao, Saiwei, and Yibai Network.
Originally, these top sellers had already set up independent stations a long time ago, and their independent station business operations were thriving because there were two conditions for obtaining this funding:1. The website was launched and operated before January 1, 2019, and its continuous operation is good and sustainable; 2. The average monthly sales revenue of independent stations in the past year (July 2020 to June 2021) is over 300000 US dollars (including 300000 US dollars).
Monthly sales of independent stationsIsn't this figure worth 300000 dollars?
In fact, many listed companies in the industry have also set up independent stations, and it is understood that up to80% of cross-border e-commerce listed companies have opened independent websites. The top selling performance is the best proof of the promising prospects of independent websites, and the future layout of independent websites may become a trend for cross-border sellers.Click at the end of the article to read the original text and quickly learn how to build a brand independent website from 0 to 1.
One month loss500000 yuan, but the seller wants to continue building an independent station
The prospects for independent websites are promising, and many cross-border sellers are eagerly immersed in this wave, but some of them have ended up losing money.
Insiders have revealed that there are differences between independent websites and third-party platforms such as Amazon. Some products are suitable for third-party platforms, but they may not necessarily be suitable for independent websites.
According to Wu Jiayang, a 20-year veteran of overseas marketing, there are two difficulties for platform sellers to transform into independent websites: firstly, it is difficult to change their mindset. Because sellers who have worked as explosive products find it difficult to give up their previous habit of making quick money. If you want to build a vertical independent station, you may need to invest a certain amount of time in it to have a return, and they rarely have such patience in the early stages. 2、 It is difficult to change the operational mindset. From a practical perspective, platform sellers are accustomed to advertising and are less likely to operate a complete website. The website's operation method is a comprehensive approach, so it is difficult for sellers to master in terms of operation.
After many sellers joined the independent station, one wave of people quickly gave up, while another wave of people were struggling to support, causing a lot of losses in the early stage. One independent station seller said that the order volume was pitifully low, and they invested in the independent station several months ago200000 yuan has been floated; Another practitioner introduced that the boss works as an independent station and didn't say anything about a blood loss of 500000 yuan in the previous month.
Independent station7-day training camp, SHOPLINE takes you to low-cost trial and error
Entering an independent website will incur trial and error costs, and professionals have also mentioned that making an independent website is not a choice+Once the product is launched and operated, various complaints will come one after another as soon as the explosive product cycle is over. Change the station and continue to work; Being an independent station must have long-term value, and short-term profit-making behaviors such as sending empty packages, not shipping, and not having the right goods on the board are bound to be short-lived.
Of course, entering an independent website is not about reading a few books. By disassembling a few cases, one can directly replicate the successful experience of others. Sellers need to carefully plan and layout the system. The editor learned that,In order to help novice sellers layout their independent websites faster and better,SHOPLINE has launched the "Independent Station Novice 7-Day Training Camp" program.
The training camp invited senior experts from the industry&Aaron, a tens of millions level trading expert, will move the process of operating stores for enterprises to the course site, and use more than 3000 e-commerce website data analysis experience and daily average order operation experience of 15000+to demonstrate how independent website construction goes from building to forming, and ultimately completes the process of personalized brand station construction. There will also be an explanation of the overall operation thinking of independent websites. In addition, SHOPLINE is equipped with a dedicated veteran seller counselor who can provide 24-hour Q&A services.
At present, the training camp has already taught hands on5000+sellers enter independent stations from 0 to 1.Not only can you enjoy a limited time discount of 180 yuan when registering now, but you can also receive a study gift box.
High quality participating sellers, excellent learning and check-in atmosphere, novice on independent stationsYou will receive more rewards from the 7-day training camp.To grab a bonus on the independent track, clickentranceRegister now,Or add WeChateighteen billion six hundred and twenty million eight hundred and seventy-four thousand and eighty-fiveconsulting serviceDouble revenue now.