“My daughter really likes Super Flying Man, so we bought her a little loveDIZZYAs a Christmas gift, the package came very quickly and the toys looked great. I think my daughter will definitely like them. Recommend this product."A Russian consumer mentioned it in the evaluation of Aofei Entertainment AliExpress store. Another American consumer, on the other hand, said they need to sell allThe "Super Flying Man" are all gathered as Christmas gifts.
Figure caption: Overseas consumer evaluation
It is understood that China-Chic has handled itToysAccelerated Sail Away”Pushing Hands "is exactly like AliExpress and Cainiao Preferred WarehouseBefore,Both parties work together to provide merchants withGuangzhou, Zhejiang, Shandongetc.nationwide5 placescommon6 preferred warehouses, and already in dualOn the eve of November 11th, a full custody service for performance was launched to solve cross-border logistics, especially domestic warehouse shipping and stocking issues. Merchants can directly send "bare goods" from the factory to preferred warehouses.
Accelerate overseas consumer access, optimize warehouse selection, and solve shipping problems
Relying on the foundation of the domestic supply chain and integrating industry and trade, cross-border merchants are often able to design and produce popular overseas products. However, even with domestic e-commerce and retail operations, when facing cross-border logistics, they still need to familiarize themselves with the shipping process. If the warehouse and factory are located remotely and not within the scope of collection, it is also easy to receive negative reviews from customers due to poor delivery time.
Taking the trendy gaming market as an example, based on《According to the 2020 Cross border Export and Consumption Trends Report, even against the backdrop of global economic weakness last year, the global trendy gaming market still saw a nearly 20% increase in size, with the potential of overseas trendy gaming markets reaching tens of billions.
Many overseas consumers buy Christmas and New Year gifts for their children on Double 11 and Black 5. Firstly, there will be discounts and discounts during the promotion period, and secondly, logistics will take some time, so they need to prepare in advanceLauraTell reporters that some anxious consumers will leave messages in the background,This is a Christmas gift for children, please make sure to ship it as soon as possible” . doubleMultiple products from 11 companies have made it to the top 10 of the category, with a year-on-year growth rate exceedingfive hundred%.
Aofei Entertainment is a well-known animation and cultural creation company in China (referred to as Aofei), with a wealth ofIP and supply chain resources, including Happy Sheep and Grey Wolf, Armored Warriors, Super Flying Man, andZhenhun StreetEtc. The cooperation between Aofei Entertainment and AliExpress is mainly focused on selling itsToys and trendy toysSurroundings of IP movies, TV dramas, etc.
LauraIt was mentioned that the company's toy business has a deep accumulation in the domestic supply chain, with its main advantages concentrated in product design and manufacturing production, and still belongs to the cross-border retail fieldNovice requires some time to accumulate experience in logistics and operations. The cooperation with AliExpress and Cainiao can help the company quickly reach cross-border retail users and enhance its experience in cross-border logistics and operations.
Full custody of warehouse performance to assist factories and merchants in further reducing costs and increasing speed
In addition to using digital logistics technology to accelerate order flow and full chain logistics efficiencyPrior to November, the preferred warehouse launched a full custody service for performance, allowing factories to directly store "bare goods".
Figure note: Cainiao Preferred Warehouse
Taking the products sold by Aofei on AliExpress as an example, after the production of the products is completed, they can be directly shipped by the factory to Cainiao's preferred warehouse in Dongguan or Hong Kong. Cainiao completes subsequent operations such as warehousing, quality inspection, labeling, assembly, and box replacement, achieving automatic order circulation, rapid fulfillment of material flow, and automatic customer service acceptance. This not only shortens the delivery chain, but also further improves efficiency.
After the production of the goods is completed, they can be directly sent from the factory to the preferred warehouse, reducing the flow of packages under traditional logistics paths, and merchants do not need to build or operate their own warehousesLauraIt was mentioned that Cainiao can customize packaging materials of different sizes based on the type of product, optimize the packaging process, reduce packaging material consumption, and fill in cushioning to ensure the integrity of the product.
Data shows that after using Cainiao Preferred Warehouse, Aofei is on AliExpressThe online rate of goods within 48 hours is close to 99%, and the overall efficiency of shipping and inventory management has increased by about 15%. In some emerging markets, along with the joint opening of more routes by Cainiao and AliExpress, Aofei has also reached more overseas consumers. This year, the Double Eleven growth rate in the Brazilian market exceededseven hundred%.
The continuous development of cross-border e-commerce has enabled Chinese manufacturing and Chinese brands to more effectively reach overseas consumers, and also provided a broader stage for domestic merchants with a supply chain foundationXiong Wei, General Manager of the International Export Business Unit, told reporters that relying on digital logistics capabilities and continuous overseas construction, Cainiao Global Parcel Network can provide cross-border merchants with a one-stop solution for export logistics, safeguarding the cost reduction and speed up of domestic goods shipment.
In March 2021,Cainiao International's daily average cross-border package volume exceeds 5 million, continuing to rank among the top four globally. Among them, the "5 USD 10 day delivery" logistics product has covered 20 countries around the world, including Spain, France, the Netherlands, Belgium, the United Kingdom, Germany, Portugal, etc., allowing more merchants to send a cup of coffee to the world with money.