As early as this yearIn mid September,NPD GroupThe relevant data shows that the toy consumption momentum in the UK market is strong this year. Despite the rise in toy prices caused by supply chain and port congestion, the enthusiasm of the British people to purchase toys is still unstoppable.
The popularity of the UK toy market is more evident during the Christmas period. For Western countries, Christmas is a very important consumption node, and people usually purchase many necessary goods and Christmas gifts during the Christmas periodToys are also a popular and popular category during Christmas every year.
Just a few days ago,NPD GroupAnnounced the UK market this year during the Christmas periodagoTop 10 best-selling productsofToysCategory, once again proving the importance of these toys during the holiday seasonattraction.
Executive Director of British Toy Company express:In DecemberMid daySales data shows that consumersincludeChildrenas well asAdults of all ages,They allI chose interesting and innovative toys.”
“The best-selling products include fashion dolls, Barbie dolls, andThe latest product from LOL Surprise! To the latest unboxing item My Magic Mixes, it will add some smoke and magic to the opening of Christmas morning gifts. Every Christmas, board games are people's favorite because family and friends hope to have a wonderful time together.”
“This year's bestsellers include updated classic gamesDictionary Air Game and Second Edition Logo Game. The sales data for December indicate the fun, imagination, and innovation of toysallPromoted sales.”
Moreover, the outbreak of the epidemic has led to a surge in online toy sales, with people having a stronger target for purchasing toys, while relatively expensive toys are more popular in the market.
Moreover, the consumer group of toys is not only children, and the enthusiasm of adults to purchase toys should not be underestimated. Especially since the epidemic has caused people to stay at home for a long time, the reduction of outdoor social activities has given people more time to spend with their families. Moreover, toys can enhance interaction with their families. In addition, adult income is stable, and consumption ability is guaranteed. Therefore, the toy consumption market in the UK is further expanding!