With the development of social economy, people's shopping methods are also changing. From the initial purchase by means of transportation to the store, to the subsequent purchase on the website, to the current new shopping mode——The rise of live shopping.
Live shopping is a huge industry in the world,according toCoresight data, 2019live broadcastShopping has emerged in the worldUS $60 billionofsales volume, while the United States only accounts forHasLess thanUS $1 billion.
Live videoSame as e-commerceofcombination,Bring to the publicHasNew interactiveReal time shopping experience.Only through simple network devices, businesses can intuitively display goods in physical stores to consumers.
nowadays，Consumers don't need to go againRead the product descriptionas well asSearch for customers on the InternetEvaluation of products，It only needsjoinLive broadcast room，You can listen to the anchor before shoppingconductRelated goodsofDetailed description and shopping feedback from other consumers。
Consumers are increasingly dependent on mobile devices,From shopping, payment toTake photos, watch videos, entertainment, etc. YesMore than half of Internet shoppingactivityFrom a mobile device.Live shoppingMobile DevicesMainly, veryFit for the presentconsumerofConsumption habits。
According to the prediction of relevant institutions, the US marketConsumption expenditure of smart phone in 2021takeachieveUS $221.2 billion, expected to exceed US $400 billion by 2024，Live shopping is really a blue ocean market in the United States.
enhanceConsumer shoppingThe power of experience
live broadcastShopping is the closestphysical storeShopping experienceShopping behavior, consumersAbility to ask questions and communicate withanchorDirect interaction。 People can evenInvite friends inSame live broadcastbetweenSo they canshareOpinions and shopping together。
Moreover, the sameVideo ads are different,Consumers have the right to choose live shopping，andLive shoppingNot involvedCookie trackingproblem，Only when consumers are interested in the product can they enter the live broadcast room, which is the same as offlineThe shopping experience is very similar.
In addition, live shopping also allowsbrandadoptUnique way to show their products，For example, onlinefashion showEtc.Businesses can also use videoTell aboutBrand or productstory,To some extent, can establish popularity,attractMore audience consumption。
Electronic CommercewithSocial mediaofcombination，Accompanied by mobile devicesPopularization ofAnd relatedtechnologyofProgress,stillFor thoseBecause of the epidemicTrappedstayHome isolation，And consumers who expect interpersonal relationships providegoodSolution for.
In short,Whether people participateLive shoppingIs it for entertainment, to pass the time, or to enjoy more interactive shopping,Go to the live broadcast room for shoppingFor consumers around the worldallIt has great attraction.