stayepidemic situationBefore, e-commercechannelofGrocery sales business developmentspeedRelatively slow，butNow?Driven by the younger generation of consumers,Is fastrise.
according toDigital transformation companyHero Digital ReleasedofAccording to the report, shopping for groceries onlineIsBecame the target of many consumersNo choice. estimate2022，online retailersChannelGrocery sales willYear on yearincrease21%。
The reportConsolidated2300The respondents also mentioned that,As traditional companies compete to keep up with newDevelopment trend, onlineBuy groceries，choiceHome delivery and click picking servicegraduallyoccupyHasMost of the market share.
The reportfromGrocery，Three segments of clothing and mass commoditiesBeginning with category，Studiedto the endWhat is it?Factors are influencingZlifeGeneration, millennial generation，XlifeGeneration and Baby Boomer Generation4 generationsofBrand selection andproductpropaganda.
The report found that millennialsConsumers moreFocus on easy shopping experience，Excellent customer serviceas well asSelection of relevant productsofrichness。 This generation mainlyBuy groceries through online channels, including43%ofMillennialsBuy most groceries online.
meanwhile，have50% of Gen Z consumers are recommendingbrandHourmeetingtakeenterpriseValue and brandpopularityList as the most important customer experienceInvestigation factors, and20% of baby boomers recommend brandsMore emphasis on brandto grant authorizationEtc。
In this regard,Owen Frivold, executive vice president of strategy at Hero Digital, said，numberturnService isNow?consumptionAndbrandbetweenThe default touchpoint and omni channel customer experience affect the brand loyalty of several generations.
In addition, thereportstillmention，Different generations of consumers pay different attention to different categories of products.aboutbuygroceriesofFor consumersvalueIt's the shopping experienceyesNo Easy。
In today's consumer environmentlower, ShoppersmoreAttach importance to trustworthy brands。andThese brandsOftenThrough in store interaction and onlinechannelMake shopping easy. By satisfyingConsumer needs, improve the brandpopularity。
Looking ahead,For retailers of all sizes,IfWant to win the favor of consumers，A good starting point is to simplify the user's shopping process. Businesses needPeople oriented, find the sameConsumers connectofmethod。