In 2022, Amazon will provide performance consultants for all professional sellers


Author:Yu Xiaoying
Source: ennews

Recently, Amazon announced that,In 2022, the "Call me now" function on the Amazon Seller Center account health page will cover all professional sellers.This function is used inIt will be launched in 2021, only for some sellers at that time.


In 2022, Amazon will provide performance consultants for all professional sellers on the cross-border e-commerce platform

As we all know, selling on Amazon means following Amazon's rules.


Amazon created aThe "Account Health" page displays the six most important indicators that sellers need to pay attention to, including the order defect rate, cancellation rate, late delivery rate, effective tracking rate, on-time delivery rate and unsatisfactory return rate.


If you want to continue selling on Amazon, you need to meet various thresholds. If you continue to fall below these values, Amazon may issue a warning and suspend your account. If you do not improve, your store may be closed.


However, in many cases, the seller's account is abnormal, and communication via email often appears to be inefficient, which has become a point of roast for the seller. This new function allows sellers to contact the account health team in a timely manner and conduct two-way communication, so as to solve account health problems more quickly.


It is reported that the seller canCall the account health team from 6:00 to 6:00 p.m. However, it should be noted that if there are other problems in the seller's account, such as inventory problems, FBA problems, brand registration or catalog problems, you can only seek other common ways to communicate.


However, according to the reflection on the seller's forum, some sellers are not optimistic about this function. Some sellers said that they called but no one answered. In addition, although Amazon emphasized in the announcement"The team is trained to answer the seller's questions about the policies and performance indicators on the account health page", but some sellers still point out that Amazon employees who answer the phone know less than themselves.


In addition, employees who receive calls may implementWith the strategy of "kicking the ball", the seller may finally make an empty trip. Another situation is that each time you make a call, the person you connect to is different, and the solutions you give are also different. The seller may be confused.


But Xiao Bian thinks that withThe mentality of "better than not", sellers may wish to try, which may be able to "protect" their accounts.

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