Royal Bank of Canada（RBC）'s investigation found that,63% of respondents visit online retail websites at least once a week, slightly lower than 65% in 2020. However,More and more people insist on online shopping, nearly one third（29%) said they would shop online at least once a week, up from 25% in 2020.
The survey also found that in the past year, online shoppers preferred to buy books, electronic products, music, movies and toys. While groceries, mattresses and furniture are less purchased, the survey found that consumers' online shopping demand for these goods increased slightly last year.
In the Canadian e-commerce market, Amazon is the most popular e-commerce platform.84% of Canadians said they had purchased goods from the online retail giant in the past year.The second popular brand is Wal Mart,36% of respondents said that they had purchased goods on the company's website last year.
adoptSurvey Monkey's survey of 1519 Canadians also found that 54% of respondents said they visited Amazon at least once a week; anotherOutsidehave35% said they bought on the website once or three times a month. majorityConsumers（43%）Buy electronics, music and movies through Amazon(43%), followed by clothing, shoes and accessories (41%)andBooks（37%）。
By AnalystRBC report written by Sabahat Khan and Irene Nattel said: Amazon's advantages come from its low price and delivery cost. These results continue to show that Amazon's overall strategy is to provide a wide range of choices, with consumers believing that the lowest price in the market and fast delivery, providing a strong value proposition.
It is understood that Amazon has been steadily expanding its business in Canada, increasing the number of logistics centers throughout Canada, and expanding its company and technical team in Toronto and Vancouver.
This e-commerce giant last yearIn December, it was announced that the delivery speed to Yellowknife and Whitehorse would be accelerated, reducing the average delivery time by half from 10 - 12 days to 5 days.