At present, although European and American countries have suffered repeated COVID-19 outbreaks, the consumption enthusiasm of the people in this region has increased rather than decreased. Of course, this has a lot to do with the arrival of peak season. At the beginning of October, Dealaid conducted a new survey on more than 1000 American consumers. The results showed that most consumers will spend nearly 1000 dollars on online shopping in the next two months.
As we all know, Amazon officials have many restrictions on third-party sellers of the platform, such as product sales, after-sales service, logistics and distribution, which have clear platform policies to guide sellers. Of course, these platform policies are mainly designed to prevent bad sellers from exploiting platform vulnerabilities to defraud consumers of their property. Similarly, Amazon infringes on the platform and sells counterfeits
On November 17, Amazon US Station announced that the FBA delivery fee of US Station would be increased from January 18, 2022. (There is no doubt that the number of people who follow the announcement is much higher than the number of people who like it.) Blue Ocean Yiguan made a brief summary of this policy update, which mainly includes the following points: 1. The average delivery cost is 5.2% higher than that now.
Best Sellers Rank (BSR) is a tool used by Amazon to rank all products according to the number of buyers. Amazon BSR lets sellers know the most popular products on Amazon. Many shoppers will look at Amazon BSR directly, and then buy the best-selling products. In fact, Amazon BSR is not only useful for shoppers, it
Amazon also pays attention to the warehousing of goods, such as standard size and standard weight. No extra charges will be charged. If the goods are overweight and the volume is too large, additional charges will be charged. What are the conditions and methods for warehousing? Let's learn about them. The warehousing of Amazon's goods must comply with Amazon's regulations, and cannot be arbitrary. There are certain conditions for the warehousing of goods, such as
To increase traffic and optimize Amazon's SEO search engine, Amazon sellers need to select the right keywords. To find good and relevant Amazon keywords, we should start from keyword research. Like traditional search engine optimization, Amazon SEO search engine optimization keyword research is to select the right keywords for Amazon product listing. Blue ocean billion
Since the outbreak of the epidemic, Amazon has frequently adjusted the replenishment limit and storage limit, resulting in great pressure on the storage capacity of sellers. However, the day before Amazon opened its global store, it released a good news that it has improved the FBA storage capacity of six sites around the world, including those in the UK, Germany, France, Spain, Italy and Canada. The specific adjustment of storage capacity can be divided into two parts. one
Sellers who have worked on e-commerce platforms know that advertising can quickly improve the ranking of products, increase product exposure and click through, and quickly improve the ranking of products, which helps users find products faster and guide customers to place orders correctly and quickly. Amazon advertising is also one of the channels for many sellers to launch. Today, we will talk about the reasons that affect Amazon's advertising ranking
Social network celebrities and their videos published on TikTok, YouTube and other social media platforms have replaced cartoon TV programs as a new way to promote toys to children. When Hasbro sold the new toy "Mr. Potato Head" in 1952, it adopted a marketing strategy directly aimed at children