Survey: 64% of American consumers lose trust in the platform after purchasing counterfeit goods


Author:Hong Minsi
Source: ennews

Although many e-commerce websites have strictCracking down on counterfeitsPolicies and brands are also vigilantlandRegulatory, but eliminating counterfeit products is like fightingGophersequally.


Last month, whenWhen Nike stopped selling on Amazon, the shoe and clothing giant stated that it was still concerned about AmazonAlsoSelling counterfeit products.


Overseas Information Survey: 64% of American consumers lose trust in the platform after purchasing counterfeit goods

Now, a new survey has found that in the past year, approximately25%Consumers have been fooled by counterfeit products, exceeding30% of people hope to see the federal government take action to prevent counterfeit goods from being sold online.


Selling counterfeit goods will cause64%United StatesConsumers lose interest inplatformTrust in


according toForeign mediaReporting,Incopro DevelopmentOne item coversOver 1000 consumersofinvestigationAccording to survey data,about27% of consumers said that even if they reported a fake seller, they never received a refund from the online market. The survey found that consumers also hope that sellers can take more measures to prevent the sale of counterfeit goods.


More than half of consumers unknowingly purchase counterfeit goods, thereby losing trust in a brand. If they are sold counterfeit goods,64% of consumers will lose interest inplatformTrust.


Piers Barclay, Chief Strategic Officer of Incopro, said, "With this holiday season, we are offering discounted productsPopular among consumersThe risk of counterfeit activities has been amplified.


The increasing popularity of e-commerce has led to a larger market for counterfeit products aimed at deceiving consumers, and counterfeit products often have lower prices than genuine ones, according to US Customs.


according toRetail Dive website reports that this issue is troubling many e-commerce platforms including third-party sellers, such as Amazon,itUse unit code to check authenticityandPProject Zero technology to prevent counterfeit products from entering its website.


But sources told the Washington Post that Amazon's focus on a wide range of choices and low prices has led to the continued existence of counterfeit goods. Recently, the counterfeit versionLouis VuittonofThe passport holder is printed withAmazon's ChoiceofIdentification, selling price$10.97.


according toWWD reported that the Senate Finance Committee of the United States released a bipartisan report last month, emphasizing the challenges faced by brands in protecting internet intellectual property,This includes e-commerce platformsNo supervision of counterfeit products or removal of suspicious counterfeit goods.


Currently, import bans on patented designs must be passed through the United States International Trade CommissionObtained from experiments conducted by the U.S. International Trade Commission, which may be both expensive and time-consuming.


China is fakegoodsThe largest source of?


According to the Organization for Economic Cooperation and DevelopmentAccording to data from (oecd), China is the largest source of counterfeit products, while according to Bloomberg News, American brands are considered counterfeitIn the productMost,Counterfeit goods account for a significant portion of global trade3.3%.


Earlier this year, jewelry designer David·David Yurman won a lawsuit against counterfeit e-commerce and received approximately $1.6 million in compensation. Brands such as Ralph Lauren and LVMH have developed digital tools to track products to prevent the sale of counterfeit products.


Incopro survey found that consumers have the highest trust in's real products, while eBay and have the lowest level of trust.


Interestingly,32% of consumers have no problems purchasing counterfeit clothing, jewelry, or leather products online,Resulting inSignificant decrease in retail prices. according toWWDAccording to the report,22% of people intentionally do this.

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