Lovol Construction Machinery Group Co., Ltd.

LOVOL Heavy Industry is a large industry equipment manufacturing enterprise which involves construction machinery, agricultural equipment, vehicle, finance and IT. Founded in 1998, the company has an existing asset of 16.1 billion RMB and 15,000 employees. It is the fastest growing construction machinery manufacturing enterprise in China and the largest agricultural equipment manufacturing enterprise.

In 2019, "LOVOL" brand value was up to 68.87 billion, one of the fastest growing valuable brands domestically in recent years.

LOVOL Heavy Industry focus on two core businesses of "excavator and wheel loader", supported by Japan Engineering Center, LOVOL devotes itself to building the intelligent , efficient and globally leading products of construction machinery ranging from excavator under 50 tons to wheel loader under 10 tons. LOVOL Heavy Industry attaches great importance to "intellectual collaboration and chain development". In recent years, it has established a stable strategic cooperative relationship with a number of world-renowned enterprises and successively developed various high-efficiency and energy-saving excavators and wheel loaders, which can meet the needs of various extreme working applications. At the beginning of 2017, the UK's KHL group released its annual top 50 list of global construction machinery manufacturers. LOVOL Heavy Industry entered the top 50 for the first time, and it was the only one new brand to enter.

Since 2012, LOVOL Heavy Industry has started to set up engineering technology centers overseas. Relying on the advantages of Japan's technical resources in the field of construction machinery, it has been constantly absorbing and transforming high-end research results of Europe and U.S. and continuously accumulating the research strength, moreover carrying out scientific and technological innovation, so as to achieve significant growth in the R&D progress. Meanwhile, in the field of product manufacturing, LOVOL adheres to the brand mission of "providing systematic solutions for global urban construction" and builds a world-class "lean manufacturing" role model factory. And LOVOL is one of the heavy equipment manufacturing bases with the highest automation rate and production efficiency in China.

At present, LOVOL product reaches more than 120 countries and regions in the world and has more than 300 sales channels. Moreover, it has formed the so called "five-in-one" global marketing service network of sales, service, parts supply, users training and information feedback, covering the global target market. At the same time, adhering to the "LOVOL always with you" service concept, LOVOL possesses more than 1600 independent service vehicles and more than 2400 field engineers. Spare parts supply are fully covered in all approaches of transportation , providing global customers with 24-hour full service support, ensuring that products create the best profit for customers.

In the future, LOVOL with the aim to develop globalization, adheres to the principle of "customer-centric", continues to focus on core products, realizes optimization and adjustment of product structure, improves the ability of product innovation and marketing services.