Many times, we have always emphasized that products are the core of foreign trade. Indeed, this is how I define a good product:
1. It is quite unique
The uniqueness of the product means that it is not something that customers can often find on Amazon and eBay. Imagine your website and Amazon's website having the same product, who would customers choose? Who would customers trust more?
If your product is unique and difficult for customers to find on e-commerce platforms such as Amazon, it means that if they want to purchase, they can only choose your website.
Another situation is that they cannot be found on Amazon and AliExpress at all. There are many products of this type on Etsy, which are often very unique and belong to their own exclusive products. These products are often sold at high prices, and customers have no objections because there are no comparative reference products.
2. Reasonable price
This is easy to understand. The price is reasonable and should not be too expensive. The probability of customers placing an order is definitely higher.
3. There is a certain profit
It is recommended to ensure a net profit of over $15 (excluding shipping costs) for general products.
Take a look at a website: https://mintandlily.com/
The main product sold is engraved bracelets, which many people think are customized products and difficult to find. In fact, they are not. This product is also popular on AliExpress, but it is just difficult to find.
PS: Difficult to find products are also relatively unique products.
This is a new website with a domain score of only 2 points and 573 external links, but the majority are No follow external links. Last month, Google had 3361 natural search traffic.
The vast majority of traffic keywords are brand keywords, and the only keywords that rank well are nurses Bracelet and nurse bracelets, which are difficult for most people to think of.
So why is it best for a website to layout keywords well from the beginning, so that in the end, if there are a few big words that can achieve good rankings, it doesn't matter if the advertisement is stopped.
Most of it comes from brand terms, but there are only a few cases where a large amount of exposure is gained through social advertising or internet celebrities, so in the short term, if you want to come up with a fast delivery, you still have to rely on paying.
The product price on this website is basically $29, and you can see that the packaging box also carries the brand logo. This is actually very simple, and you can easily find a printing merchant on Taobao or 1688 to handle it.
What is the selling price of similar products on AliExpress?
There are several companies on AliExpress that all have the same product, with prices mostly around $5, which is very cheap.
Social media platform: Currently, the FB platform has 5k followers. The latest post was released in June and has not been posted for three months. There are 7500 followers on the ins, but the interaction of the post is very average and there is estimated to be no traffic.
When you see the social flow of this website, you can also see many helpless aspects of the website. In the early stage, a large amount of advertising investment can generate orders and accumulate fans, but overall, it may still be in a loss or breakeven state. Once the advertising stops, fans have not increased, and social platforms are too lazy to take care of it because there is no traffic coming in.
Advertising, losing money or breaking even; Without advertising, there is no traffic coming in. Therefore, an excellent independent website must have a balanced distribution of various traffic sources, rather than relying solely on advertising to attract traffic. I believe that if a website's advertising traffic proportion is less than 30%, it is considered relatively healthy.
In fact, there are many customized products available on AliExpress, such as customized photo necklaces, etc. These products often have a relatively high conversion rate.
Of course, selling such products often doesn't have enough confidence in their hearts because they are always worried that customers will find them on Amazon, eBay, or AliExpress.
PS: If self shipment is possible, it is recommended to go to 1688, Taobao to find sources of goods. There are many foreign trade platforms that do not have products, and on Taobao, 1688 cannot be said to be everywhere, but there are still many carefully searched ones.
After finding such products, they often first package and optimize the website, and then promote them through FB advertising and Google advertising. Of course, the website also needs to undergo SEO optimization layout, and tools can be used: https://neilpatel.com/ubersuggest/