10 Pinterest marketing tips
1. Get Pushpin Button
The Fix/Save button is displayed directly on the product page of your website, making it easy for browsers to pin (and share) links to their own development board. It is easier to be five times more accurate. By adding pushpin buttons, you can immediately and easily attract potential customers to interact with you. In this way, you will understand who has fixed the content on your website, providing you with the opportunity to interact directly with potential customers.
You can see on Shopify user Halo Coffee's website that the save button is displayed as an icon, directly below their product.
By clicking on this icon, users can directly save the product to an existing board or add it to a new board from Halo's website.
You can find detailed information here on how to use HTML to add buttons to your website, or by default, most Shopify themes include this integration, making the buttons both eye-catching and easy to use.
2. Add Follow Button
The 'Follow' button notifies people that you are Pinner and directly transfers them to your profile, encouraging them to follow you. Include this button wherever you establish contact with people: your website, newsletter, email, blog, or pop-up window - just like Modern Citizen
3. Storytelling
Storytelling can attract attention, establish emotional connections, and change people's perceptions of you. People purchase emotion based products>Storytelling is a good way to trigger emotions>Stories with pictures>Pinterest is made for storytelling. This is a modern fairy tale.
Create storytelling or lifestyle building boards - not just product boards. 72% of users stated that the platform can help them find daily life ideas: use insights (see below) to understand which stories attract your target audience, and use this knowledge to stimulate your board of directors' ideas, thereby providing inspiration for followers. Be loyal to the brand, unleash creativity, and enjoy fun.
Taking the Pinterest account of Baking Time Club as an example. They created an autumn story on the "Bonfire Dinner" board, including images of pumpkin flavored lattes, comfortable stoves, and enthusiastic baked goods.
Even if they are baking subscription suppliers, they are not just publishing their own product thumbnails. Their fixed images create a warm and indulgent feeling, while also providing recipes, indirectly encouraging the purchase of baking products. This method is more subtle, but more effective.
4. Imagery
Vision is the cause of Pinterest, the definition of a brand, and the storytelling. Your picture needs to force people to share it with their carefully planned board of directors.
High quality images and dimensions are essential. Vertical pushpins (2:30-600px x 900px) work well because they take up more space and stand out. Compare them with square images (600 pixels x 600 pixels) to make your content stand out in the discovery feed. Ensure that your images (and related websites) are suitable for mobile devices: over 85% of Pinterest searches are conducted through mobile applications.
Pinterest has provided us with some useful insights on effective methods for product photography:
18% increase in participation rate in lifestyle photography
Fashion works best when someone is wearing it
When the focus is on the product (not the character), home decoration photos stand out
When shooting in a pure background, photos of hair and beautiful women will pop up
DIY products perform well when photographed in context
Images created by oneself and images with text overlay layer (Canva is very suitable for this feature)
Understand how FlyAway BlueJay's clean and tidy background reflects its pure natural selling points for beauty products
We also encourage users to link multiple thumbnails to the same destination, so please consider taking different photos of the same project to attract different consumers and expand your coverage.
5. Description
Although images are everything, text also plays an important role. Especially regarding SEO. Keywords are important for Pinterest search functionality (making it easy for people to find you) and Google ranking. Google will check your board title, image description, publishing frequency and popularity, and keep a record.
Plan thoughtful keywords (preferably long tail keywords) for each of your sales goals (using search bars and analysis tools to help you) and ensure that:
Include keywords in your circuit board/pin titles, descriptions, and images
Include the price in your description (to be included in the gift section)
Each Pin should have clear and clear calling phrases
Include URL
Keep the description within a manageable length, while also setting up the scene and attracting readers
Add a '#' to appear in the '# feed'
This will be helpful to Google while also improving the SEO of the application itself.
6. Interact with your users
If you want people to interact with you, you need to interact with them. Pinterest provides many opportunities to interact with you:
Quickly reply to messages
Thank you to others for fixing your content
Follow your followers and like their pins
Pay attention to your competitors (see what they are doing)
This not only promotes positive interaction with customers, but also provides valuable insights for them to understand what they also like, what they are interested in, and what purpose they are using your product for. You can use this information to further drive your Pinterest marketing strategy.
Another good way to attract Pinterest users is to invite followers to collaborate in your board, so that they can fix their content. When in the board of directors, click the plus sign to invite others to contribute
7. Pinterest Advertising
Pinterest advertising brings more display opportunities to your Pins, with 60% of users discovering new brands or products through Pinterest advertising, and one in two users making purchases after seeing Promoted Pin.
You can create targeted Pinterest advertisements through Pinterest Ads Manager to increase awareness, engagement, and sales. Simply select your Pin, create a target, select a target audience, set a bid, pay for results, track effective methods, and change strategies accordingly. There are currently five different Pinterest Ads Manager advertising series available:
Traffic - Sending users from your Pinterest ads to your website (pay per click)
Awareness - Present your Pinterest advertisement to new users (paid per thousand impressions)
Video recognition - as above, but using video thumbnails
Engagement - Encourage users to interact with your Pinterest ads (paid per click, save or close-up)
Application - Increase the number of app installations (paid per click or installation)
8. Rich pins
Rich pushpins are like ordinary pushpins, but with more details such as real-time pricing, inventory status, and logos. They make it easier for users to find you, identify your brand, and click on it more easily.
Since the implementation of Rich Pins and Buyable Pins, Modern Citizen's Pinterest order volume has increased by 73%.
They need some website preparation, but fortunately with Shopify, your store has been set up to use them, and you just need to enable them on Pinterest. Copy and paste the specific product URL into Pinterest's Rich Pin validator, type ". oembed" at the end of the URL, click "Verify", and then click "Apply". Your product thumbnails will become rich thumbnails within 24 hours.
9. Purchaseable pins
Buyable Pins is like this: Pinterest pins allow users to click on the blue purchase button and purchase products without leaving the application or website. All products fixed from Shopify store will automatically become 'fixed for purchase'. A seamless purchasing experience makes it easy for you to make purchases.
Handmade and environmentally friendly candle seller FlyAway BlueJay saw that during holidays, "purchasable thumbnails" attracted 20% of total sales and 28% of total traffic.
10. Content Planning
Pinterest is a collaborative platform that plans content for other brands and personnel to establish your board of directors. It increases diversity, allowing you to be more fixed and allowing users to see you more satisfactorily.
Shophearts, a Southern California company, is an online clothing store, but this has not stopped them from creating boards and pins about hairstyles and travel habits. These strengthen their free and unrestrained lifestyle brands and encourage followers to interact with them at different levels of purchase.
A good way to include other content and users is to establish connections with bloggers and Pinfluences. Ask them to create a visitor message board for you, which can provide you with various content and also allow others to distribute your content for you. This will help expand your network and reach a wider audience.
Pinterest below
）Explanation