According to foreign media reports, recentlyEBayUK station is launching“Imperfections”The platform aims to reduce the waste behavior of fashion products.
ImperfectionsThe platform will compete with 100Multiple high street and high-end brandsCollaborate,for example North Face, Off White, Puma, Fila, and TimberlandOther brands,Products soldincludeNew but existingslightDefective clothing, shoes, and accessories,BuyerMaximum enjoyment60% discount.
It is understood that the launch of this platform is to commemorateOn World Earth Day on April 22, consumers are increasingly aware of environmental protection. Selling products with minor defects that do not affect their actual functionality and overall aesthetics not only enables the implementation of environmental protection concepts, but also reduces consumer spending.
According toEBay's definition of 'defective product' refers to the presence of some minor defectsFor example, minor wear or markingsButtonMissing orsutureLooseWait for minor errors in details. These productsBecause it does not meet the manufacturer's quality standardsrequirement,So it may be discarded before leaving the factory,thisalsoMeansstayImperfectionsupperThey cannot be sold at full price.
EBay stated that all defects will be clearly indicated in the product list and accompanied by real photos for customers to know for sureActual situation of the product.In theImperfectionsupperbuyBuyers can still enjoyFree delivery and30 day return with a refund guarantee.
It is understood that,2021In theOn eBay UK Station“Old favorites from the pastclothes”The search volume of has increased nine times last year“second-handclothes”The search volume has increased by 156%. On eBay, two items are sold every second“Old favorites from the pastClothes ", a refurbished technology product is sold every 10 seconds.Data display,Over the past three yearswithin, UKSecond-hand goodsSales have steadily increased, reaching2021elevenMonthly Reachonefifty-eight point eightIndex level of.In 2021,UK second-hand productsYear-on-year growth in sales27.2%.
EBay Head of Fashion Department in the UKJemma Tadd represents,With the increase of financial pressure and climate crisismachineGradually becomingconsumerConcerns, launchedImperfectionsCan prevent new products from enteringLandfillFieldFate.
Imperfections areDefective products that do not affect functionality and aestheticsprovideSellingPlatform,BothThe role of environmental protection also reduces unnecessary cost expenditures for manufacturers and sellers, while reducing consumer spending pressure.