In recent years, with the development of China's economy, cross-border e-commerce has gradually become a popular industry. When facing foreigners with different lifestyles, values, and environments, how to grasp the purchasing habits of overseas buyers and explore their purchasing potential is the key to whether products can sell well. But how to make products sell well and grasp consumers' psychologyEnglish Internship Lecturer of AliExpress Overseas Lecturer GroupLi Wenyuan answers everyone's questions and doubts.
Cross border marketing should be tailored to local conditions. Foreign consumers do not like unchanging things and tend to pursue fresh, stimulating, and humorous products. Sellers can try to create products and marketing models that best match regional characteristics. Taking American buyers as an example, they value the brand and quality of their products more, and also attach great importance to product safety. Therefore, sellers need to strictly control quality.
Purchasing habits of American buyers
Americans belong to the current group and have little savings. When choosing products, the first thing to pay attention to is the quality of the product. Sellers must strictly control the quality of the product, followed by the packaging of the product. A good product packaging not only leaves a good impression on customers, but also attracts customers to come again, and finally the price of the product.
Youth in North American Consumption Habits
The youth group is not the main consumer group. This group is mainly composed of students, and under extreme academic pressure and limited financial resources, their purchasing power is limited. It is recommended that sellers focus more on mid to low end products with high cost-effectiveness as their main products.
stay4-10Among the age group, we can mainly focus on sports shoes, casual collections, jeans, cardigans, and pullovers.10-25Teenagers can wear trendy clothing, skateboarding shoes, and loose denim long sleevesTT-shirts, cardigans, casual shoes, and one shoulder bags are the main outdoor products. In terms of daily life, skateboarding, extreme sports, and classic sports are the main focus. In terms of popular factors, rock music elements are the main focus, while in indoor areas, electronic games andDIYInterest oriented.
Middle age consumption habits in North America
The middle-aged group has varying levels of age and age, as well as various pressures in their work, which makes their purchasing power generally low. Therefore, they are more cautious when choosing products and prioritize improving their quality of life and health. We can choose products that are closely related to the consumption habits of this group, such as sports products, outdoor products, and car accessories for men; Jewelry, home furnishings, and maternal and infant products for women.
The Elderly in North American Consumer Habits
The elderly population in the United States is a relatively affluent group, so their consumption potential is relatively large. During this period, their living burden is very small or even no, and the sound social pension benefits and salary benefits make their pressure very low. Therefore, sellers can make elderly products.
The shopping habits in the North American market are changing year by year, with more people choosing online shopping, which has a significant impact on physical entities. More people of different ages are gradually integrating into online shopping platforms, resulting in more diverse products, stricter requirements for product quality and services, and increasingly fierce competition. Sellers need to conduct sufficient research and data analysis on their products, in order to find the most suitable local products and marketing promotion methods.
Potential business opportunities in overseas markets
1、 Major festivals
Like China, whenever a major holiday comes, it is the peak period of consumption concentration, and the United States is no exception. Sellers can grasp several major festivals abroad:
1Month 1dayChristmas 2month12Lincoln's Birthday2monthfourteenSaint Valentine's Day
2monthtwenty-twoWashington's Birthday3Month 7dayEaster 4 on both sidesMonth 1dayApril Fool's Day
5Mother's Day in the second week of the month6Father's Day on the third Sunday of the month10Month 31dayHalloween
11Month 11dayVeterans' Day 11Thanksgiving Day on the last Thursday of the month12month25Christmas Day
The vast majority of the above festivals are closely related to families. The family concept in the United States is relatively weak, and family relationships are relatively fragile. The US government strongly advocates the maintenance of family values. In response to this phenomenon, sellers can make products that are warm, family oriented, or parent-child clothing and parent-child products, which are more suitable for the US market.
2、 Exploring Business Opportunities on Social Networks
SNS marketing is one of the important means of current e-commerce marketing. In online socializing, each social networking website has its own unique interest group, and we can promote these groups.
From the above figure, we can draw the following message: Twitter has a large male user base. If you are working in men's clothing, you can choose this platform for marketing, while Instagram is young and has a large number of economically educated users. Therefore, if your product is targeted at this customer group, you can choose to join Instagram for social marketing.
3、 Seize the business opportunities brought by entertainment events
The clothing and accessories of characters in TV events will bring new trends of the times, which is a great business opportunity for e-commerce. Here are several important American TV events.
Oscar（twoAround the month)
American Ballon d'Or（oneAround mid month)
Grammy（twoAround the month)
AMANational Music Awards（elevenAround the month)
BillboardMusic Awards（fiveAround the month)
BET AwardsBlack American Entertainment Awards Ceremony（fiveAround the month)
(Editor: Yi En) Chen Chaoyang）
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