Many shoppers will look directlyAmazon BSRAnd then buy the best selling products. In fact, Amazon BSR is not only useful for shoppers, but also a good Amazon seller tool.
1、 AmazonWhat is BSR?
Blue Ocean Yiguan has learned that,AmazonThere are dozensProduct CategoryAnd thousands of childrenCategory。 Amazon will check the sameCategorywithin，Historical sales performance of all products, and（Rank #1Rank first）Rank at the lowest level of sales.
Amazonproduct's ranking is updated hourly to reflect the recent and historical sales of each item on Amazon. The higher the sales volume, the higher the sales ranking.
For example,according tosellgo's report,In the "Cellphones&AccessoriessMobile phones and accessories "CategoryNext,sureIt is seen that the product ranked first in sales volume is "Ailun Glass Screen Protector".
This means that in "mobile phones and accessories"CategoryOf all products，This productyeslatelyHighest salesof In the next hour, the ranking of the product may decline according to its sales performance.
IIHow to find Amazon BSR?
Amazon's BSR systemaccording toEach product in a specificCategoryRecent and historical sales performance in，Rank Amazon products。
There are two ways to find Amazon's BSR.
1. The first method is through Amazon'sBest SellersThe seller can access the Best Sellers page through Amazon's homepage.
(1) Just log in to Amazon. com, find the taskbar at the top left of the page, and click "Best Sellers".
(2) Then, just select the product category that the seller wants to browse, and a new page of top products will appear.
2. The second way to find BSR is through the product page.
(1) Find any products that Amazon sellers want to research and click on the product page.
(2) Then, scroll down to product information.
(3) There, Amazon sellers will find a small table, one of which is "Best Sellers Rank", as well as the product ranking and the product category it ranks.
IIIAmazon BSRWhat does it mean for sellers?
As an Amazon seller, there are two good ways to use Amazon BSR.
1. Expand inventory
The most direct benefit is that sellers can find new products sold on Amazon.
Amazon's BSR shows sellers' most popular products on Amazon. This means that these products have high sales potential and are sought after by online shoppers.
Higher sales also mean more reviews and higher scores, which also plays a role in Amazon's sales ranking. Sellers who need new products and high demand products can use Amazon's BSR as a good starting point.
2. Look for competitors
By viewing the BSR product page, the seller can see the Amazon seller who sells each product, which products are sold by Amazon, and how many competitors are looking for and selling BSR.
Even if the seller does not want to sell the same product as other sellers, the sales ranking will show the insight of a competitor's sales strategy.According to Blue Ocean Yiguan,AmazonSellers can use BSR to observe the competition, determine different strategies, and then improve their Amazon strategies.
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