Popular game trademark rights protection, 20000 comments on Amazon, ranked in the Best Seller list

2022-11-21
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Author:Blue Ocean Yiguan
Source: egainnews

The trademark of popular games at sea has been protected, and 20000 comments have been left on Amazon, ranking in the Best Seller list

lately,HSPThe law firm represents a popular game productTrademark infringementCase, the brand of rights protection is RummikubMagic BridgeCurrently ineBaySumitongThere are still a large number of sellers selling infringing products on such platforms.

Rummikub is a puzzle game, a wonderful variant of a classic card game, withDistinctive game rules and entertainmentAt present, Rummikub is sold in more than 70 countries, and 28 languages have been translated.

Trademark protection of cross-border e-commerce popular games, 20000 comments on Amazon, ranked in the Best Seller list

According to the data of the seller wizard,Rummikub game productsAmazon BS ListYesMore than 20,000 commentsThe sales volume has exceeded 10000 in recent 30 days, making it a popular product.

B2b popular game trademark rights protection, 20000 comments on Amazon, ranked in the Best Seller list

ICase parameters

oneCase No.: 21-cv-six thousand and eighty-five

twoTime of prosecution: 2021November 15th

threePlaintiff brand:Rummikub Magic Bridge

fourPlaintiff Company:M&M Ventures (2014) Limited

fiveAgency Firm:HSP

sixRight protection type: trademark

According to the Yiguan Cross border Infringement WarningAt present, the case involvestrademarkThe following two trademarks cannot be used for infringement. The former is a logo of a smiling face, and the latter is a RUMMIKUB text trademark (as shown in the figure below).

Trademark protection of cross-border e-commerce logistics popular games, 20000 comments on Amazon, ranked in the Best Seller list

IICase information

stayeBaySearch“rummikub”There are more than 1700 search results, among which many sellers are selling Rummikub game products, many titles of listing products still use the keyword rummikub, and the main image of the product also has infringement patterns.

Seagoing Information's popular game trademark rights protection, 20000 comments on Amazon, ranked in the Best Seller list

staySumitongsearch“rummIkub ", we will find that many sellers' product titles are still in use“Rummikub "keyword.

Trademark protection of cross-border popular games, 20000 comments on Amazon, ranked in the Best Seller list

This trademark infringement case is only recently filed, and it is estimated that the actual store freezing time should be about half a month. If the seller is likely to infringe, the product should be removed from the shelves before being frozen.

In the process of writing this article, eBay related search results have dropped from 1781 to 1722. It may be that HSP law firms have started to take action. Sellers need to race against time to get off the shelves!

Trademark protection of cross-border e-commerce logistics popular games, 20000 comments on Amazon, ranked in the Best Seller list

3、 Example of trademark infringement

1. RUMMIKUB word trademark

Yiguan Cross border Infringement Warning was learnedThe RUMMIKUB text trademark cannot be used, which means that the seller cannot use the relevant patterns in the product design, and the relevant words on the listing page should also be deleted. The seller should not take chances. If the defendant is involved in infringement, it is likely to cause serious negative impact on the account.

Trademark protection of cross-border e-commerce popular games, 20000 comments on Amazon, ranked in the Best Seller list

Examples of trademark infringement are as follows:

The trademark of popular games at sea has been protected, and 20,000 comments have been left on Amazon, ranking in the Best Seller list

The cross-border e-commerce platform's popular game brand rights protection, with 20000 comments on Amazon, ranked in the Best Seller list

Popular game trademarks on e-commerce platform, 20000 comments on Amazon, ranked in the Best Seller list

2. Smiley face logo

Seller cannot print on the productRUMMIKUB's smiley face pattern, including but not limited to clothing, shoes and hats, various types of bags, educational, cultural and creative products, etc. If the seller uses this pattern on the listing, it needs to be removed as soon as possible to avoid infringement.

Trademark protection of cross-border e-commerce popular games, 20000 comments on Amazon, ranked in the Best Seller list

Examples of infringement are as follows:

The cross-border e-commerce platform's popular game brand rights protection, with 20000 comments on Amazon, ranked in the Best Seller list

RummikubThe brand does not only sellRummikubGame products are also sold on its official websiteRummikubClothes, shoes and hats, handbags, schoolbags, pillows, calendars, notebooks, masks, mobile phone cases, necklaces, etc. with literal and graphic trademarks have a wide range of products.

The smiling face pattern of the brand is very distinctive, and the brand will be printed on various types of peripheral products as design elements.

Trademark protection of cross-border e-commerce logistics popular games, 20000 comments on Amazon, ranked in the Best Seller list

Rummikub appeared as early as the 1940s. Similar to gin rummy, the game content is to match the suit and number of cards.

In 1950, Israel emigrated from Romania to IsraelEphraim HertzanoTook Rummikub to Israel. At that time, Israel was suffering from a serious economic crisis, known as "Tsena". The businessman who had sold perfume added his own rules in the kitchen of his home and developed Rummikub into a family game.

Although he sold the game door to door, he did not achieve much success.

According to Jta, until one day in 1977, comedian Don Rickles talked about Rummikub on The Tonight Show, and the phone in Hertzano's office started ringing the next day. Up to now, generations have playedRummikub gameThis product is very popular in the United States, Europe and other places.

The cross-border e-commerce platform's popular game brand rights protection, with 20000 comments on Amazon, ranked in the Best Seller list

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