two thousand and nineteenIn, Amazon officially launched the Voice of Buyers.
As the name implies, the voice of buyers is mainly used to monitor the products sold by the store and evaluate them after the customers buy them.
Of course, Amazon sellers can also use this function to optimize their products or store services based on the valuable opinions of consumers.
In addition, there is another important indicator for buyers:Buyer satisfaction
Generally, there are five types of satisfaction in the voice of buyers: excellent, very good, average, poor, and very poor.
When the buyer satisfaction of a product is "poor" or "extremely poor", it is very likely that the listing of the product will be taken off the shelf by Amazon.
However, this phenomenon can be republished to restore listing to normal state when meeting for the first time.
However, if Amazon sellers receive a lot of poor or poor consumer feedback in the voice of buyers, then product listing may be permanently off the shelf.
How can Amazon sellers improve buyer satisfaction?
The increased dissatisfaction of buyers means that the listing of products may be taken off the shelf, resulting in loss of their own interests.
In general, the return, refund, bad comments and communication with customer service generated by consumers will affect the expression of buyer satisfaction.
Therefore, when the seller finds that the buyer's satisfaction of a product is low in the voice of the buyer, he can check the buyer's comments displayed on the background, so as to sort out and summarize the problems raised by the buyer first.
After that, we will take targeted policies and measures to solve such problems.
For example, if the product itself has defects or quality problems, the seller can optimize the product quality and packaging; If it is because of problems such as listing description, you can optimize listing.
Although, the original intention of Amazon to launch the Voice of Buyers is to let sellers improve their services and product optimization.
However, many sellers used this to attack their competitors, such as brushing bad reviews, hiring a large number of sailors to complain to customer service, which led to the listing of competitors being taken off the shelves.
Therefore, the platform is also constantly improving relevant policies and strengthening the fight to safeguard the interests of third-party sellers.
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