since this year on,A large number of sellers are suffering fromA severe setback。
A seller complained in the forum:owncoverYears of cooperationofsupplierComplaint of infringement, linkdirectLower shelfNo door to appeal,Only forced to clear the goods and leave the site。
Photo source: Everything you know
it happens that there is a similar case,Just after the seller uttered his voice,Many sellers who have been used by suppliers have said:I have had similar experiences,Some suppliers not only pay for the seller's labor results in vain,And deliberately provide inferior goods,And report infringement,To achieve the purpose of monopolizing the market。
Photo source: Everything you know
What's more,Ask the seller to pay the copyright fee by directly marking the price,Otherwise, the lawsuit will not be withdrawn,Many sellers are forced to make a living,Only compromise。
Photo source: Everything you know
At present, such "unscrupulous" suppliers exist in many categories,There is a seller's guess:These factories are probably recidivists,So no matter how you negotiate, it's useless。
Photo source: Everything you know
By rights,Since suppliers sell goods to cross-border sellers,It means allowing cross-border sellers to sell,What's more, the factory did not indicate that the seller was not allowed to sell on Amazon and other cross-border platforms,So in the face of these "routines",How should we sellers prevent?
Photo source: Everything you know
After being complained of infringement,The seller can actively negotiate with the supplier,One is toBuy time to digest the remaining inventoryfall, reduce losses;Second, collect evidence as soon as possible to sue suppliers,Claim reasonable compensation。
At the same time, before purchasing,The following measures should be taken to prevent risks in advance:
one
When selecting purchase channels and sources, pay attention to whether the goods are infringing products, and check the trademark license or trademark authorization license of the merchant;
two
Ask for the bill according to law when purchasing the goods, and keep itPurchase order、certificate of authorization、Purchase transactionsWait for clues,In this way, even if the supplier reportsInfringement,The seller alsocanAt the first timeProvide effective evidence;
three
This event also sounded an alarm for our sellers,The market competition is fierce, and it is better to take the initiative than to take the initiative.
Want to stay away from infringement risk,first-classwayIt is to investigate the buyer's demand for the product and improve the productAnd apply for a patent,Finally, the factoryHome agent production,Source of goodssingleFor seller's own sale。
But many sellers have never been abroad,There is no way to know the user preferences of the target market,Even through social software and overseas information,It's often just a peep,Can't really see through the buyer's needs。
Pass at this timeEasyYaplug-in unitCan be very helpfulWeThe seller grasped the pain points of consumers,So as to carry out product innovation。
As a seller of drinks, all sellers should know,Most Europeans and Americans like drinking very much,Therefore, the market demand for red wine derivatives is very large。
A seller wanted to make wine stopper products,But I'm not aware of the needs and preferences of consumers,adoptEasyYaThe platform's new function of querying variant sales volume,The seller accurately grasps the consumer's purchase preference,includeColor、StyleEqual attribute。
adoptEasyYaOptional plug-in,He found that many overseas consumers were dissatisfied with the wine stoppers they bought,The main grievances are:The wine stopper is not fresh、The cork is fragile in the bottle、And often forget to drink the sealed red wine in time。
to this end,The seller summarizes many complaints of consumers about the product,Combined with data such as sales volume of competitive product variants,Cooperated with Yiya Mall to develop an automatic vacuum red wine bottle stopper with countdown reminder function,Solve the problem of keeping red wine fresh、Difficulties such as cumbersome use。
The products are widely praised after being put on the shelves,And the sales volume continues to increase。
To sum up, we can find that,In fact, there is still much room for improvement in many export products,So the seller can make roast with the buyer based on the sales analysis of the competitive product variants,To further tap consumer demand,In terms of the details that competitors usually hardly notice, we should develop the blockbusters that subvert the concept of product use,therefore,Sellers can build their own product moat,Firmly grasp the exclusive patent right of products,It can not only avoid beingCoercion,At the same timeSolve the root causeproductRisk of infringement.
New functions of Yiya went online
- queryVariant sales -
accurateUnderstand buyer preferences Help the sellerOptional goods preparation
landApplet directEasy sprout option plug-inDownload Page
Use the latestOptionsfunction
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