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What is the most popular stem in cross-border circles this year？Every cross-border person jokes：Of course it's the Black Five，The goods are still floating on the sea。
The popularity of this issue also proves the biggest problem faced by cross-border e-commerce this year。
Industry insiders said，This year's Black Five is the most collapsed one in history，Why is the Black Five rating so low this time？
This Black Five，Most sellers'goodsnoStuck in the harbor,namelyThey didn't arrive at the FBA warehouse after they lifted the cabinet,And evenAfter arriving at the FBA warehouse，TardinessNo,Discharge warehouse，The final result is the goodsNot on the shelf.
under these circumstances，Many sellers are starting to panic，I wonder if the same situation will happen at Christmas，after all，Many Christmas products haven't arrived at the port yet。
（The source of the picture is known）
The situation of congestion in the peak season is obvious to all，So it's a cliche，If your goods are still floating on the sea，The seller is recommended to operate conservatively，Don't do too much for the time beingPromotion action，In case the product cannot be sold on the original date due to the problem of goods accumulation。
of course，At present, no one can guarantee whether the goods can be warehoused before Christmas，So we'd better make some preparations before Christmas。
1、Timely warehousing of products in peak season，How to promote？
If the product can catch up with Christmas，So we must work hard on product promotion，First of all, it is the everlasting sales weapon "gift"，The content that can be covered in the gift giving guide includes：
l Christmas gift for novice mother
l His/her exclusive gift
l Christmas gifts under $20
l Christmas Gift for Gourmet
l Christmas 3C product gift
l Gifts for Teenagers
l Best Gift Editor's Choice
If you are not sure what the attributes of the product's buyers are，You can use theEThe buyer's portrait of easyYa's selection has a clearer understanding of consumers，So as to improve the success rate of product promotion。
Ps.The more subdivided keywords are, the easier it is to find a small number of consumers
Some sellers want to sell orders in black five，As early astwoI started to prepare outside the station three months ago+In station drainage promotion，This shows how fierce the competition is in the peak season。
So in terms of advertising，We should also make preparations in advance，Through drainage outside the station，Do a good job of advertising bidding and other operations in the station to promote the ranking，Check whether your listing and main diagram are complete，Get a seat at Christmas。
of course，For words without transformation，We should also deny it as soon as possible，Avoid being consumed by invalid traffic。
in addition，It is also very important to plan in advance to promote the preferential notice，Don't wait until Christmas Eve to tell you there's a promotion，Especially the products with high volume，Early notice of promotion activities，Let the consumer make a shopping list in mind.
To maximize the effect of product promotion，sellhomestillYou can try to publish short videos on social media to emphasize discounts, gifts oritGift bag. It can also let network celebrities experience in advancechristmasDiscount,by means ofAttract consumers and create demand.
When Christmas is coming，Combining product listing#Christmas#I will not mention the basic operation of keyword promotion，You must pay attention to the listing，Beware of changing into a dog（warning taken from the overturned cart in front，Some sellers were spoofed by their peers on the eve of Black Friday，It led to a year's effort in vain）。
Forget about manual operation，Sellers should ensure that their stores are safe and compliant，Avoid being raided by the authorities，Resulting in a loss outweighing the gain。
2、The product can't catch up with the Christmas promotion，How do you do it?？
Having said the coping strategies for normal peak seasons，Now let's sort it out，What should we do if the product can't catch up with the Christmas promotion。
First and foremost，If your product has a market，Then the first task is to keep the link ranking，In order not to run out of products，Can do some reasonable operations on the price，For example, small price increases one by one。
Second point，See if there are any Christmas potential products in the warehouse，Re optimize listing of products with poor sales and inventory in previous years and Christmas potential to promote sales.
Predictably，If the goods don't arrive before Christmas，After Christmas, there will be a large number of peers fighting price war，So before we do, we need to look for opportunities，Minimize losses。
Take pet cap as an example，Many people in America regard pets as their families，Therefore, for unsalable products with poor sales，We can select products through Yiya，Targeted optimization of product keywords and listing based on Christmas hot spots，And optimize the application scenario on the set diagram。
For example, many consumers roast"The hat is too small"，For this, we can make a description of the size and product model for different pet sizes，Make it easier for consumers to buy，In this way, we can get sales，It can also avoid the risk of overstock。
The Black Five accident also gave us a wake-up call，Some goods are sold/Large volume products can be stocked as early as possible before the peak season next year，suchEven if you pay a few months more storage fees，It is also less than the sea freight and clearing loss。
Last but not least，No matter what the sellers' idea of Christmas promotion is，AllensureThe publicity expenses in the Christmas promotion will not squeeze the net profit margin，You knowNo matter how much the sales volume is, the greater the discount, the net profitJustLess，thereforeWhen I don't know how to improve the product profit，You can improve the delivery accuracy with easy bud selection、Insight into the real needs of buyers、Efficient fixed payment stock、Improve sales conversion rate，Help sellers find another way to improveBottom line of profit. (Source: Yiya easyYa)
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