Used worldwidemobile phoneThere are more and more people. According to Visual capitalist, by 2021,mobile connections(Mobile access) is more than the population on the earth. Therefore,mCommerceThe market is expanding rapidly.
IThere are three types of mCommerce
Blue Ocean Yiguan has learned that,MCommerce essentially completes financial transactions on any mobile device. There are three main types:
oneMobile shopping: E-commerce optimized for mobile devices. This includes special shopping apps, websites designed for shopping with mobile devices, and even those with built-in shopping functionsSocial mediaPlatform.
twoMobile banking: Similar to online banking, but usually in the form of a special app for mobile banking, users are allowed to access their accounts at any time.
threemobile payment : This includes mobile wallet, contactless payment, transfer and mobile point of sale.
In other words, mCommerce is a branch of e-commerce, which allows people to buy and sell goods in almost all places through mobile connections.
IIMCommerce accounts for 65% of the total global e-commerce
MCommerce accounts for a large part of global e-commerce sales. As of May 2021,MCommerce accounts for 65% of the total global e-commerce.
Although the mCommerce market in each region looks slightly different, it is expected to grow globally. In the next five years, the global mCommerce marketIt is expected to grow to 2.7 trillion US dollars, with a compound annual growth rate of about 34%.
MCommerce helps create a barrier free shopping experience. For example, because of the mobile wallet, customers do not even need to enter their credit card information to buy something, they can pay for it with one click.
Having said that, the rapid growth of mCommerce also means that enterprises need to consider how to optimizemoveShopping function. Like e-commerce, the field of mCommerce is developing rapidly, which means that enterprises need to keep their agility to avoid falling behind.
Despite these challenges, it is expected thatmCommerceIt will continue to grow, and enterprises need to cater to this market if they want to remain competitive.According to Blue Ocean Yiguan,This chart from Logiq provides an overview of the prospects of mCommerce.
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