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In the past few days, the major seller groups and seller communities seem to be less busy than in previous years, and there are fewer good news reports. Complaints are endless，Many sellers have left a large wave of inventory，So that clearing goods has become a big problem after the Black Five。WhenwholeThe world is clearing goods. Meet and say hello in the morningAre directly transformed into: Your clearancefinishDid you?
So some "full of routine" clearance merchants aimed at business opportunities.
Recently, there has been a heated discussion: a team is trying to help sellers clear their inventory under the guise of，I found them。These people promise，No matter what the value of the goods is, even if the goods are cleared at 100 times the price, we will ensure that they are sold。And they get rebates based on the proportion of sales. The higher your sales price is, the more commission they get。
Is there such a thing as pie in the sky？
Many sellers leave messages below，It means a liar，Even many sellers have been cheated。
They actually used Amazon's refund mechanism。Let you raise the price first，Promise to help you clear the inventory，And collect60%-70%Commission of。To increase trust，These people will choose to place orders with black cards，After placing the order，Let you return the money to them。After refundtwoWithin a week，They will cancel all orders，And apply for a refund，When the time comes, people and money will be lost，In serious cases, the store will be directly suspended。
Actually, think carefully，If clearing goods can make money，What to do with operation？Don't rush to the doctor。that，What is the correct clearance posture？
1、Bundle sales as gifts
If the price of clearing products is low，Bundle sales can be considered，When consumers reach a certain amount or condition，Send out as a gift with other goods。On the one hand, it can expand consumers' purchasing desire，Stimulate consumption；On the other hand, consumers who get gifts have good shopping experience。
2、Amazon outlet deals
In fact, Amazon has a special outlet deals page for sellers to clean up unsalable products。here，The unsalable products will be intensively displayed，Yes, of course，It is necessary to set low prices to attract hand hunters, but requiresbe careful, you cannot attend by yourself at present. You need to receive an invitation email.
3、Discount promotion
The site has the function of discount and promotion，Just select the appropriate promotion method，If the price is low, consider buying one and getting one free，Fixed discount can be set for high price，Or give away things with low prices，And there are many promotions on Amazon。
But even if the promotion is to be paid attention toMake sure that the titles, bullets and images of the listing are correct, so that your store can receive high-quality reviews.
4、Directly apply for destruction
If the value of the product is not high，Even if it is destroyed, it will not lose too much，In order not to affect the operation rhythm in the future，The seller should decisively remove the order in the background of the seller center，And apply for destruction by Amazon，This also saves some removal costs。
5、find by hard and thorough search，Optimize listing
Goods that need to be cleared in large quantities，In many cases, it is because the performance or quality of the goods are not up to the standard.of courseIt may also be that the seller has a problem in operating skills, which affects the sales volume.
The most important point is that the optimization of listing has gone wrong. We canuseEasyYaEasy bud selectionBuyer demand function of，Through the buyer's slot point，Interpretation of customers' expectations for products，thusFind the precise leading words and replace them.
for example：In the following figure「The display is very fragile」It is the point that buyers complain most about，Then we can set the drainage words as「Ergonomic，3Hhardness」，Dispel the seller's purchase doubts，Look againCheck for a while to see if the sales volume can change.
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of course，Only optimize the drainage words to cure the symptoms but not the root causes，Since this has caused the situation of unsalable products，Prevention is the key，Focus on the function of the buyer in Yiya's selection，Understand the buyer's concerns，Optimize and update products，To solve the problem from the root 。
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in addition，The unsalable products may also be related to the current market environment，If the product is seasonal or low demand，Then the product needs to be adjusted in time，It has been updated。
Open the easy sprout applet，Enter keywords，Supply through demand in the market，You can intuitively see the sales volume and sales volume of the product in recent years，Easily understand the current supply and demand of products。If your unsalable goods pass the analysis of easy sprout data，Long time and large quantity，But the market situation with less demand，Then you should consider updating the options。
last，Having learned the lesson of this clearance，Sellers must polish their eyes，Cross border，Safe and long-term operation is the first。
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