As we all know, conversion rate, exposure, traffic and product evaluation quantity are very important for an Amazon store, especially listing conversion rate.
To put it simply, conversion rate refers to the ratio between the number of times consumers click to enter the listing page and the number of orders finally completed. It can measure whether a product can be favored by buyers, which is very important for sellers' stores.
For example, if 1000 customers checked the seller listing, but only 100 people finally bought the product, then the conversion rate is 10%
On the Amazon platform, when selling a product, the seller must conduct accurate research on the platform audience. Only when the product consumer group is identified, can more traffic be obtained.
The amount of traffic also plays a decisive role in improving the listing conversion rate.
How can sellers improve listing conversion rate?
oneProduct Title
When a seller writes a product title, he must embed as many keywords as possible that are highly related to the product, so that Amazon can allocate more natural traffic to the seller listing.
The title writing should also use short scripts to describe clearly what the product is and avoid repeated statements.
twoFive point description
Although there is no evidence that keywords in the five point description can improve the listing ranking or bring more traffic.
However, in the five point description, the seller should also clearly describe the features, functions and applicable places of the product, and also tell the customer what changes and benefits will occur after purchasing your product.
Only in this way can the listing traffic and conversion rate increase.
threeProduct pictures
According to past experience, product pictures often play a decisive role in whether a consumer buys the product.
Secondly, after a customer enters the listing, in addition to checking the title and five point description, he will also check the product pictures. If the pictures cannot attract customers, then naturally there will be no conversion rate.
Therefore, if the seller's conversion rate is not high, it may also be caused by imperfect product pictures.
In addition to the above points, the number of product evaluations and prices will affect the listing conversion rate. Sellers need to make targeted optimization based on their actual listing situation.