Amazon launched new A+support functions to help sellers operate easily


Author:Li Kai
Source: ennews

Yesterday,Amazon US released a new announcement that it will launch new A+support functions to help sellers easily operate stores and increase sales.


Cross border information Amazon launches new A+support functions to help sellers operate easily


Amazon said that sellers can use the newThe A+brand story function shares product stories, making it stand out in the competition of many products, and strengthening the relationship between buyers and sellers. With this new feature, sellers canAt the nameAttractive visual content is used in the dedicated slot of the "From Brand" detail page to highlight the elements of the brand story and product functions separately.


useWith the A+brand story function, sellers can increase their sales by 5% by adding images and text to 5 to 7 different content modules. These modules will present detailed pages in the "Product Description" section, andHighlight the seller's brand elements and product level features


With this new feature, sellers do not need to reuse any existingThe A+module highlights the key elements of the brand and product. Amazon created a special slot named "from the brand" for the seller on the details page to help the seller separate from the product functions. The seller can simply set a single version of the brand centered content, publish it to all the asins in the seller's brand, and retain rich content in the product description section of the detailed information page to obtain product level supplementary function information.


Amazon emphasized that this function is intended to be an immersive module based on carousel to help buyers understand the seller's brand. Sellers can easily add unique background images and then apply up to19 cards/content blocks, and one of them will provide a way to link back to the seller's brand store. In addition, the module also has device responsiveness, which can provide an optimized experience on desktop and mobile devices.


Many sellers also said that this tool is very convenient, which can help their products gain more exposure and increase product sales. The new functions can also effectively help sellers to change the traditional sales form of distribution, and turn to build a brand integrated commercial development. I believe that many sellers can use this tool to strengthen brand effect and improve sales.

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