Under the turmoil of Amazon, sellers with a single layout are walking on thin ice. Sellers have learned that eggs cannot be put in one basket and have chosen multi-channel operation. The layout of independent stations has become one of the key development strategies of many sellers. However, how to operate traffic, select products and the different rules of each major platform have made sellers face huge challenges……
loss150000 yuan, Amazon sellers face difficulties in transformation
"Amazon has lost 150000 yuan in its transformation to an independent station, hoping to teach itself a lesson", said a seller on the social platform.
In fact, after the great earthquake in the cross-border circle, many sellers choose to transform into independent stations, but it is not a simple matter for Amazon to transform into independent stations. Many sellers choose to do independent stations with Amazon's regular playing style, but they end up with a chicken feather……
"Independent stations are really hard to do. When I tripled my advertising budget in August, sales increased by 40%," said one seller. The seller also said that he spent a lot of money on advertising, but the order just couldn't fly, just like a dou. In addition,The cost of obtaining traffic from independent stations is too highMany sellers roast that they were stupidBurned500 dollars, it can't even make a ripple.
Some sellers said that there was no reason why independent stations were difficult to do,It's a good way to describe an independent station by fishing for big fish. Compared with Amazon, the products of the independent station are more suitableB end, because they have a precise customer base, and need time, brand precipitation,This is why many sellers holdThe idea of "taking Amazon's products to an independent station to issue orders" is the reason why none of the orders were issued in the end.
"The thinking of being an independent station is different from that of Amazon," many transformed sellers sighed, and said that being an Amazon is a selling thinking. After customers place an order, they will be happy to separate from each other;However, being an independent station is a bit of life-long service thinking, which requires long-term maintenance of customer relations and ultimately improves the customer repurchase rate.
What is the secret of successful transformation of sellers from Amazon to multi platform?
For many sellers who want to rely on multi-channel operation to reduce risk, traffic acquisition and operation are the problems that need to be solved urgently in the transformation of independent stations, but now many sellers are facing the pressure of high costs.
Due to problems such as port congestion, shipping delays and tight shipping space, many shipping companies have announced the suspension of shipping, especially the large area suspension of American routes, which has led to the rise of logistics prices of both companies, especially the air dispatch has broken through80 yuan/kg, together with the high cost of raw materials, the cost of the seller was eventually increased.
Under multiple functions, it is not easy for cross-border sellers to transform into multi-channel operation sellers. Xiao Bian learned thatPayoneerPai An Ying ZaoOfficially launched on November 30"Brand Ark Seller Takeoff Plan", lavish 18 million industry subsidiesHelp Chinese brands to go to sea on multiple platforms and independently, reduce the threshold for sellers to go to sea, and achieve industry prosperity and win-win results.
This activity mainly focuses on"Blue Ocean Platform Brand Sailing Accelerator" and "Independent Station Leap Plan"Independent station leap plan” For high-quality China-Chic brand&Category boutique retail platform，stayCombine strong industrial resourcesAt the same time, from brand positioning、Sailing operation、flow、Capital flow, etcMultiple aspectsLower the threshold and accelerate the brand/The platform takes off steadily，Payoneer also cooperates with Shopify, Shoplazza, Funpinpin and Meshop, the four major independent stations, to provide the seller with 0 cash withdrawal fee+Google's exclusive website building acceleration package resources, helping the seller to enjoy official resources and traffic dividends.
Except for independent stations,China-Chic brand can alsoadopt"Blue Ocean Platform Accelerator"fastobtainResources for sea going channel development and flow assistance,andCooperate with globally preferred leading or emerging third-party platformsIncubation operation,asEBay, Walmart, Shopee, Joom, eMAG, etc.
See the poster below for more benefit details, or click the QR code to add the customer manager!
In addition,The "2021 Fourth Global Cross border E-Commerce Festival" will be grandly opened in Shenzhen Convention and Exhibition Center, Guangdong Province from December 11 to December 13, 2021. Payoneer Paianying will arrange a special event to go to the sea to discuss the hot spots and pain points of China-Chic brand with big sellers and platforms. Sellers who are interested can click to read the original text and participate in the event!