according toAccording to the report released by Adobe, the online sales of the Black Five reached 8.9 billion US dollars this year, a slight decrease compared with last year. In 2020, the sales volume of the black fifth tier in the United States will be 9 billion US dollars, with a year-on-year growth of 21.6%.
Adobe said that this is the historyOnline sales of black fiveFirst occurrenceNegative year-on-yearGrowth.before ThanksgivingOnline sales were also lower than expected,byUS $5.1 billion, unchanged from the same period last year.
The seller's feedback also proves that this year's Black Friday is cold:"Did I have a fake Black Friday? The order was less than usual!"
Industry insiders believe that the online sales of this year's Black Friday and Thanksgiving Day were not as expected, mainly because consumers worried about logistics delays and began to shop in advance or off peak. Therefore, the orders of Thanksgiving Day and Black Friday were diverted.According to the American Retail Federation（NRF）A survey of,61% of consumers have already bought holiday gifts before Thanksgiving,Some consumers evenThe holiday shopping started in October.
On the whole, the sales of the holiday shopping season in the United States will continue to grow this year.NRF expects holiday sales in November and December to grow by 8.5% to 10.5%, with total sales between $843.4 billion and $859 billion. Adobe had previously predicted that during the holiday period (November December) this year, online sales in the United States would reach 207 billion dollars, up 10% year on year.
Adobe said that this year's holiday ended in the Black Five, ConsumerOn lineSpent8 billion 990 milliondollar。 The sales volume of e-commerce in the period of Network One will beBetween US $10.2 billion and US $11.3 billion.
Adobe's report also found that the usage of buy before pay (BNPL) has soared:In November, BNPL's total expenditure and order volume increased by 422% and 438% respectively compared with 2019.In addition, the utilization rate of roadside pickup is also increasing, according toAdobe data,Among all online orders of Heiwu20% used roadsidePickup service。November, roadsideUsage of pickingthanepidemic situationPrevious growth78%。
moveendshoppingsales volumeAccounting for the sales of Heiwu Online44.4%, up 10.6% year on year. Data shows that most consumers prefer to browse the offers on their mobile phones first, and then shop on their desktopsComputer terminalBy comparison, smartphone traffic accounts for62.2%, an increase of 2.2% over 2020.