How can I use the Seller Genie to analyze all Amazon ASIN's internal traffic with one click?

2022-11-21
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Author:Blue Ocean Yiguan
Source: egainnews

The traffic analysis function of the seller wizard includes search traffic and related traffic, which are the two largest traffic portals in Amazon.

By entering ASIN, you can check the natural traffic, advertising traffic, free related traffic and paid related traffic of the product with one click, so as to fully understand the source of listing traffic.

It can be used to compare competing traffic portals, supplement unused Amazon traffic sources, or optimize more valuable traffic sources, especially free traffic.

Take B07Z82895W as an example. Enter ASIN to get the search traffic words and associated traffic statistics of the ASIN.

The yellow column indicates the source of free traffic, while the purple column indicates the source of paid traffic. You can see the number and proportion of corresponding traffic words by hovering the mouse over the column.

Proportion of search traffic words and related traffic

The vast majority of the ASIN's search traffic comes from natural traffic, with 1866 natural traffic words; The proportion of free traffic and paid traffic in associated traffic is roughly the same.

How can the e-commerce platform use the seller wizard to analyze all Amazon ASIN's in station traffic with one click?

Click the column to view specific flow words or associated ASIN:

How can cross-border information use the seller wizard to analyze all Amazon ASIN's in site traffic with one click?

How does Seagoing Information use the Seller Genie to analyze all the Amazon ASIN website traffic with one click?

 

If there are too few natural traffic words like the following, the traffic source mainly depends on the products related to payment. If it is in the promotion period of new products, it is a normal phenomenon. Once the new product period is over and the traffic can only be brought in by advertising, it is necessary to carefully calculate the input-output ratio and adjust the operation strategy in time.

How can I use the Seller Genie to analyze all Amazon ASIN's internal traffic with one click when going overseas?

 

However, if you mainly rely on natural traffic and pay for too few traffic sources, you may have the problem of insufficient exposure. So how to arrange the natural traffic and paid traffic is also a problem that Amazon sellers often encounter. We can analyze it by comparing the traffic of competing products.

Click [Term Explanation] in the upper right corner of the statistics table to see the traffic entries of search traffic words or related traffic dimensions, which is used to compare and query which parts of ASIN have missing traffic.

For example, the search traffic of the just example AISN B07Z82895W does not include video ads and brand ads:

How can I use the Seller Genie to analyze all Amazon ASIN's internal traffic with one click?

 

List of traffic words

By default, it is arranged in descending order according to the flow heat of keywords, that is, the flow (exposure) brought to ASIN by keywords.

You can see all flow words under the ASIN and their corresponding types (exposure location), that is, when the buyer searches for the keyword, the ASIN appears in the specific location of the search result page to master the keyword structure of competitive products.

How does b2b use the Seller Genie to analyze all Amazon ASIN intra site traffic with one click?

Check the keywords and add a comparison. You can visually see the multi-dimensional trend of different keywords:

How can I use the Seller Genie to analyze all Amazon ASIN's internal traffic with one click?

 

Associated traffic list

Click different sections to view the specific listing locations of similar or related products.

Click the blue number below the product to see the historical sales volume, ranking trend and other data of the corresponding product:

How does Seagoing Information use the Seller Genie to analyze all the Amazon ASIN website traffic with one click?

Check several products and add the product comparison. You can see the comparison curve of the sales, ranking, price and other data of these products:

How can cross-border e-commerce logistics use the Seller Genie to analyze all in station traffic of Amazon ASIN with one click?

How can I use the Seller Genie to analyze all Amazon ASIN's internal traffic with one click when going overseas?

Data can also be exported for detailed analysis by comparing various dimensions of the product:

How can the cross-border e-commerce platform use the Seller Genie to analyze all Amazon ASIN's in station traffic with one click?

 

Grasp the related traffic source of the product, on the one hand, you can analyze the traffic source of your product more carefully, promote it pertinently, and improve the listing conversion rate. On the other hand, it can also help sellers seize the traffic of competing products and improve product exposure.

For similar products, the competition is cost-effective. If our product has price, star rating (rating) and other advantages compared with similar competitive products, we can open positioning ads to the product for more display and seize the traffic of competitive products.

For related products, on the one hand, it can be used for sellers to dig deep into vertical categories when selecting products. For example, buyers often place orders together with lens protective film when purchasing mobile phone screen protective film. On the other hand, if relevant product lines have been laid out in the market segments, you can refer to the system recommendations to set up bundled promotions, create a traffic loop, or promote the association with hot selling products.

For advertising products, it can be used to detect whether their product ads are matched to the relevant product pages. If you find that the matched products are completely unrelated to your own products, you need to check to see whether a problem in your listing has caused Amazon to make such a wrong judgment, make timely adjustments, and improve the accuracy of traffic.

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