Today,EBay released a new announcement in its seller center, saying that it would update the management policy of account non-performing transactions, and at the same time, the policy section of the seller center would be upgraded synchronously.
EBay said that in order to further improve the platform's comprehensive shopping experience,The impact of non-performing transaction indicators at the account level on traffic distribution will be increased.In order to enable the seller to better understand and track the bad transaction performance of the accountCBT policy will be further simplified. Management policies related to non-performing transactions of eBay accounts and policies of the Seller Center will be updated on December 8, 2021.
It is reported that the specific content of this policy update is: the originalThe three policies of "comprehensive performance", "freight performance" and "dispute performance when goods do not conform to the description" in the CBT policy performance section will be suspended from assessment and offline, and replaced with a new management policy of "bad transaction performance". The contents of the new policy evaluation are as follows:
1. Evaluation indicators: Non performing transaction related indicators. Non performing transactions mainly include disputes over goods not received（Item Not Received, INR), Significantly Not as Described, SNAD, Stock Out, Neutral/Negative Feedback (NNFB), Low Detailed Seller Ratings (Low DSR), etc.
2. Evaluation transaction window: Before the evaluation date60 natural days.
3. Evaluation method：EBay will review the indicators related to non-performing transactions of the seller's account during the evaluation trading window. If the "Performance of Non performing Transactions" section shows that the status is abnormal, eBay may take measures against the seller's account, including but not limited to offline publishing, sales restrictions, account freezing, etc.
According to this policy update,At the same time, eBay launched a new seller center policy section to show and analyze the relevant indicators of non-performing transactions of the seller's account, including the overall non-performing transaction rate of the account and various sub items of non-performing transactions. In addition, the average value of the same industry is provided as a reference so that the seller can make corresponding adjustments according to the level of the same industry.
The non-performing transaction rate is an important indicator reflecting the seller's comprehensive service level,EBay strongly recommends that sellers pay close attention to it and make timely targeted adjustments to improve non-performing transaction indicators, so as to achieve traffic growth while avoiding account restrictions.
Later,EBay showed and explained each page of the upgraded policy section in detail.
Status Overview: All NPT related indicators and policy assessments will be displayed in"Status overview" column in the policy section of "NPT performance"
(Drawing fromeBay）
Publishing of non-performing transactions: OriginalThe "pending publication" in the CBT policy performance section will be integrated into the "non-performing transaction publication" column in the "non-performing transaction performance" policy section. At the same time, this column will also display the publication of all non-performing transactions during the evaluation trading window.
(Drawing fromeBay）
The buyer did not receive the item reminder: OriginalThe "buyer did not receive the article reminder" in the CBT policy performance section will be displayed in the "buyer did not receive the article reminder" column in the "bad transaction performance" policy section.
(Drawing fromeBay）