Accelerated expansion, Dutch grocery platform Pieter Pot raised 9 million euros


Author:Wang Dongjie
Source: ennews

Pieter Potat presentActive in the Netherlands and Belgium, the company will use thisfinancingAccelerate expansionIt hopes to expand its business scope to more European markets.


Pieter Pot was founded in 2019. Through this website, customers can order groceries such as olive oil, biscuits and peanut butterAnd thesegroceriesallYesGlassTransported in tanks.


Sustainable development has gradually become popular, and the company was founded becauseCo FounderJouri Schoemaker and Martijn Bijmolt noticed thatWith this trend,SchoemakerIt is believed that,"Consumers want sustainability without too much effort, which is Pieter Pot takes back when delivering the next orderGlassThe cause of the tankThe business model cycle of Pieter Pot.


For such circular distribution services, the collection of empty packages and subsequent cleaning will generate double transportation costs. The scale of the company's development is very important for financial health, butPieter Pot said that it would continue to attract consumers with the concept of sustainability.


according toPieter PotData forCurrently inThe Netherlands has70 thousandnameuser, in Belgium10 thousandnameuserPotential users also30000.


last yearNovember, Pieter PotA round has been completed2.7 million eurosFinancing,These funds are used to create new websites and cooperate with well-known brands. this yearIn June, Pieter Pot announced its expansion to Belgium,And representsNext comes Germany, Britain and Scandinavia.


The latest round of financing is led by the Environmental Technology Fund, and the investors includeShift Impact, Future Food Fund and InnovationQuarter. The investment manager of the main investor ETF said: "Pieter Pot is at the center of a variety of trends, including sustainable technologies, and re imagining the core of daily lifebusiness, especially groceriesThis is exactly the type of business we want to invest in: providing unique services in a booming and growing industry, with a scalable company team focused on sustainable developmentcomeleader.


This timeRaised9 million euros will be used not only for international expansion, but also for the development of new lightweight glass jars and automation of cleaning processesThe company saidIt is expected thatIt will reach the break even point in 2023.

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