Companies specializing in online transport in EuropePacklink，For those from Italy, France, Spain, Germany and the United KingdomMore than 5000 respondents conducted a survey. The results show that compared with other European countries participating in the survey, Italians use e-commerce the most.
Among Italian digital consumers, about87.6% of Italians bought online in November. Large e-commerce platforms such as Amazon, eBay and AliExpress are the most popular. On average, 2 out of every 3 people will choose to shop on these platforms.
Age group:About 61% of the people under the age of 40 buy online more than twice a month, especially in the regions where preferential policies are strong during the promotion period, the proportion will rise to 75%. And 64.8% of consumers spend between 50 and 150 euros per month online.
According to the survey, Italian consumers most like to buy clothes online, including57.95%; 55.18% of scientific and technological products; Entertainment products, such as video games and books, accounted for 52.02%.
amongConsumers between 18 and 30 years old buy the most fashion products; Consumers aged 45-55 or above like to buy high-tech products.
It can be seen from the survey results that Italian consumers are also consciously consuming, and will choose brands or commodities that are in line with environmental development. have61% of consumers will be willing to pay additional fees for environmentally friendly goods.
have56.27% of Italian consumers will first check whether there are discount codes or special offers when shopping online. On the other hand, 24% of the largest consumers in Liguria spent more than 150 euros, 10% higher than the average.
PacklinkofThe Marketing Director mentioned that,At Christmas 2020, our online purchases increased by 36%, indicating that Italian consumption habits are changing. It is undeniable that the epidemic has affected the consumption behavior of Italians. Studies have confirmed that this change is accelerating and will continue.
Although Italian consumers do not spend the most on e-commerce in European countries, they use e-commerce platforms most frequently. According to the above survey results, Italians have a positive attitude towards the development of e-commerce, and more and more people will choose online shopping. Therefore, the development prospect of Italian e-commerce is also worth looking forward to by enterprises and sellers.
According to the relevant survey results, mastering the consumption habits and psychology of local consumers, and adjusting the selection and layout are conducive to improving the flow and sales of stores.