The stock price has plummeted by 80%, and Lanting Jishi is about to pass out?


Author:Yu Xiaoying
Source: ennews

Google Finance shows that,14thLanting JishiThe closing price of is$1.05, down 80% from the February high of $5.42.In fact, since the beginning of this year, the stock price of Lanting Jishi has been in a state of fluctuating downward trend. andThe announcement of the third quarter financial report in early December caused its stock price to drop directly to $1.

 The stock price of Haiwai Information has plummeted by 80%, and Lanting Jishi is about to pass out?

According to the financial report, the revenue for the third quarter was98.7 million US dollars, compared to 100 million US dollars last year, a decrease of 1.3%; The gross profit was $43.9 million, compared to $43.1 million in the same period in 2020; The gross profit margin is 44.5%, compared to 43.1% in the same period in 2020; The operating loss was $6.6 million, while the operating profit for the same period last year was $1.6 million; The net loss was $6.1 million, while the net profit for the same period last year was $7.3 million.


He Jian, CEO of Lanting Jishi, stated that in the post pandemic era, fluctuations in global consumption capacity and macroeconomic uncertainty have brought multidimensional impacts to the cross-border e-commerce industry, with increasingly high transportation costs, changes in international marketing policies, and the European UnionThe pressure of the new VAT policy and a series of challenges such as exchange rate fluctuations have also come one after another.


Indeed, many cross-border sellers have had a difficult year. The editor reviewed the third quarter financial reports of several big sellers and found that except for Anke Innovation, other companies were to some extent less than the previous year.


Among them,Anke InnovationQ3revenueRMB 3.054 billion,Year-on-year growth22.63%;Net profit237 million yuan, a year-on-year decrease of 7.4%. The revenue of cross-border communication reached 1.934 billion yuan, a year-on-year decrease of 50.32%;Net profit loss approximately64.44 million yuan, a year-on-year decrease of 164.28%. Tianze Information's revenue was 299 million yuan, a year-on-year decrease of 68%;Net profit loss207 million yuan, a year-on-year decrease of 2749%. Huading Group's revenue reached 1.964 billion yuan, a year-on-year decrease of 20.31%;Net profit64.6 million yuan, a year-on-year increase of 26.77%;


However,Lanting JishiThe decline of the situation did not suddenly manifest at this moment. stayAfter reaching $382 million in 2014, Lanting Jishi's annual revenue has been hovering between $300 million and $400 million since then.


According to analysis, since2015Come on, followIntensive introduction of cross-border e-commerce support policies Lanting JishiIt gradually lost its advantage.


However, withLanting JishiContemporaneous periodSHEIN, born, has a completely opposite outlook. In 2020, its total revenue was nearly $10 billion, marking the eighth consecutive year of revenue growth of over 100%.


At any time, there will be opportunities. However, in today's fiercely competitive environment, it takes even more effort to eat meat.

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