North American retailers embark on the final "drainage" battle at the end of the year!

2023-09-15
1904
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Author:Wang Meirong
Source: ennews

Recently, North AmericaOne third of the top 100 online retailers, in order to attract another group of consumers on Christmas, haveListedSpecific order deadline for Christmas delivery,Its approach cansendconsumerEasily understand the deadline for Christmas delivery.

 

In addition, they also listedWill not cause delays in consumer productsAll channel options for,For example, same-day delivery and roadside pickupetc..This undoubtedly has a strong appeal compared to the distant delivery date.

 

According to the survey,List the deadline on the homepageOut of 32 merchants, approximately 81% of the deadline isToday(December 20thOr before.amongFive retailersEven earliertakeDecember 15th is listed as the deadline for standard shipments,partThe date listed by the retailer is ontwelvemonthAfter the 19th,asKay Jewelers listed December 23rd as the deadline for Christmas orders.

Cross border e-commerce platform North American retailers start the final "drainage" battle at the end of the year!

 

according toDigital Commerce 360The investigation has accounted for62.5%Merchant ofapplyoneselfThe homepage encourages shoppers to use various omnichannel options. This includes online shopping for in-store pickup, roadside pickup, and same-day delivery.

 

The report states that,Retailers are not afraid to use a large amount of homepage space to convey this.It is important for consumers to know when the product will be delivered. Retailer providedOmni Channel OptionsHighly valued by many consumers. according tobefore The December survey was conducted on974 online buyersin,22% of consumers will check the availability of store products, and 21% of consumersOnline research store informationOnline pickup order, same day delivery, roadside pickupEtc. account for a large proportion.

 

As is well known, as the peak season approaches in the second half of this year, manyShipping companies due toepidemic situationCausing a surge in e-commerce orders and being overwhelmed. Wal MartPublishedDue onDecember 20th,Compared to last year'sThe deadline was one day late, but still earlier than2019.In order to ensure the timely delivery of goods, many retailers such as Amazon, Wal Mart and so on charter ships and aircraft to ensure the adequacy and delivery of goods in an all-round way. In times of supply chain tension, retailers have put in a lot of effort to seize traffic.

 

althoughThese companiesStrive to encourage early shopping,Consumers have indeed made purchases in advance,butaccording toRetail Federation(NRF) Estimated,consumerBetween now and ChristmasstillWill do a lot of shopping,The year-end closing may bring surprises to some sellers.


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