Nowadays, the popularity of short videos is evident to everyone, and cross-border live streaming, as a profession that has become popular in the short video industry, is highly favored by job seekers. Cross border live streaming is also referred to by many industry insiders as another profession that is about to take off, and a group of anchors have also become popular with the trend. However, after being trained by companies as popular cross-border anchorsLeaving work without authorization and starting a new career? What's going on here
Danghong Cross borderFemale anchorExposed by the company for leaving work alone
Recently, Shenzhen Elevator*A statement issued by Technology Co., Ltd. on social media has attracted the attention of many industry insiders.
The declaration content shows: Ladder*TechnologyCompany's popularitySocial media female anchorYan**Leaving work without authorization on November 26th and not returning yet,Failure to complete the resignation and handover procedures at the company after being urged by the company, resulting in significant losses to the company's interests;Sales supervisor fees*On November 30, 2021, without the company's permission, I left my job on the grounds of taking leave without permission. I have not received any phone calls or returned any information to this dayAnd instigated company employee Yan**Leaving work together to establish a company, and also taking advantage of their position to steal company confidential training courseware, using the company's existing resources to operate the same business, inducing company customers, seizing customer resources, and clearing all information on the company's assigned mobile phones.
The company's statement also shows that the actions of the above two employees seriously violate legal provisions, industry standards, and company rules and regulations, violate professional ethics and integrity principles, seriously infringe on the legitimate rights and interests of the company, and undermine industry rules. While condemning their actions, they will also safeguard their legitimate rights and interests through legal means, and be vigilant to industry colleagues to be careful of the two.
According to the ladder*The content of the technology statement,Yan**Social platform recruited by Tieti * Technology in August 2021anchorNot previously involvedSocial platformsIn the field of broadcasting, the company invests manpower and material resources to cultivate and has a small reputation on the platform; andfee*For the sales supervisor recruited by the company in June 2021,Previously, I had no experience in cross-border e-commerce and was mainly responsible for connecting high-quality customer resources after entering the companyFully responsible for operating the company's Tiktok account.
After the statement was issued, a seller inquired about Yan**Personal information, discoveredYan**Currently, it is a subsidiary of Shenzhen You * * Technology Co., Ltd. and is a shareholder of the company, holding 15% of the shares. Fei * is also a shareholder of the company, holding 15% of the shares.Currently, Yan**There are over 30000 fans on a certain short video platform, and my personal positioning is the first in ChinaSocial platformsEnglish anchor training mentor, supporting full category overseas sales cooperation and teaching.
The incident sparked heated discussions. Seller: Is it a dispute or hype?
Many practitioners in the cross-border community have expressed their views on the company's statement and the female protagonist's self departure behavior.
Some practitioners believe that if one starts fromEmployee perspectiveIf you look at it, although the company provides platforms and accounts, the ability of female anchors is more important. The popularity of accounts is largely attributed to female anchors.Moreover, the company did not provide evidence that the female anchor had taken away company resources, so it is understandable for the self departure caused by salary negotiations.
As this incident has attracted more attention, combined with the above considerations, some industry insiders have come up with more unique ideas:“Since choosing to leave oneself is likely due to not even planning to ask for a salary, it is highly likely that the employee's previous request for resignation or salary increase from the company has not been met.If it is because the company's management and compensation system cannot retain employees, then who should bear the responsibility for this pot?”
But some sellers also believe that standing onFrom a company perspectiveLet's see, the company provides a platform for female anchors. If there is no companyVigorously cultivating the concept of "discerning and discerning talents", female anchors, even if they have the ability, will never have a bright future. Nowadays, female anchors and internal employees are running away together, and it's hard to justify both emotions and reasons.
Different positions lead to different opinions. In the view of a small number of practitioners, if this matter is divided into four aspects, then the approach of the company owner and female anchor is somewhat inappropriate↓
1There are indeed problems with the way employees leave themselves, but nowadays it is also common in many enterprises;
2The company claims that employees have stolen internal training documents, which needs to be considered in conjunction with the agreement signed at the time of employment;
3The company's clients have been developed, and the behavior of female anchors has led to a serious loss of company resources. If the situation is true, it is a personal moral issue;
4The company has learned from this incident and needs to further improve its recruitment and training systems in the future.
But as this incident continues to ferment, some sellers have made bold speculations:Is it possible that this is a joint hype? "According to the seller, after the popularity of this incident has increased, the company and female anchor's awareness have greatly increased, and attention is also constantly increasing. Therefore, it cannot be ruled out that this is a scene directed and performed by the training company and employees.
We do not yet know the truth about this incident, but it is not difficult to see that the development of the cross-border live streaming market is at its peak, and live streaming sales have become a new traffic trend in the industry.
Is there great potential for cross-border live streaming? Job demand surge
The popularity of the live streaming industry is evident, attracting a large number of job seekers to continue flocking to this industry. Just《According to the 2021 Live Broadcasting Industry Talent Report, in the third quarter of 2021, the number of recruitment positions in the live broadcasting industry increased by 11.72% year-on-yearThe number of job seekers for live streaming positions has increased year-on-year46.69%.
In terms of cross-border e-commerce, the position of cross-border live streaming is showing a steady development trend, and the recruitment of related positions is also gradually increasing. The editor learned that on major recruitment software, for cross-border anchorsMany companies offer salaries of over 10000 yuan, mainly concentrated in cross-border e-commerce enterprise clusters such as Ningbo, Shanghai, and Guangzhou.
And for theThe recruitment requirements for the "cross-border live streaming" position are mainly as follows: 3-5 hours of pure English live streaming on major overseas social media platforms every day; Before live streaming, it is necessary to be familiar with the product and its selling points, responsible for product art, live streaming planning, copywriting, and other work; During the live broadcast process, interact with fans to increase purchase rates; Interact with fans after live streaming to increase fan stickiness; Analyze operational data and update live streaming sales plans based on market demand.
From the recruitment requirements, it can be seen that the requirements for cross-border live streaming positions are still very high for enterprises. A seller has tried cross-border e-commerce live streaming and sales, stating that money is not as easy to make,Live streaming for a month, with the highest number of online viewers only a few hundred people, and the most crucial thing is that no single order has been released.
From the current situation, Amazon, AliExpress, andShopee and other platforms are vigorously promoting their on-site store broadcasting business, while social media platforms such as TikTok and YouTube are promoting their online celebrity live streaming and sales business. Cross border live streaming is on the rise, and sellers can try live streaming and sales based on their current situation, and add points to their products through cross border live streaming.