Amazon's announcement of anti-counterfeiting results has caused sellers to sigh


Author:Li Kai
Source: ennews

Today, Amazon released a new announcement disclosing its counterfeit crime department in the past year(CCU work results.


B2B Amazon Announces Counterfeiting Results, Causing Sorrow among Sellers


Amazon stated that the platform has a responsibility to protect consumers, brands, and stores from counterfeit products. The platform will provide a trustworthy shopping experience by investing significant resources in anti-counterfeiting technology and establishing partnerships with brands. According to data, less than0.01% of the products received counterfeit complaints from customers.


Currently, Amazon is celebrating its counterfeit crime department(CCU is a global team composed of former prosecutors, former FBI agents, experienced investigators, and data analysts who track targets around the world and help law enforcement agencies bring counterfeiters on the platform to justice.


Subsequently, Amazon announcedCCU's achievements in cracking down on counterfeit goods this year:

1Provided more thanDeep recommendations and evidence from 250 counterfeiters


2right64 counterfeiters file civil lawsuits 


3Through civil litigation, as well as joint law enforcement actions and seizures around the world, including targeting suppliers, logistics providers, social media influencers, fake invoice providers, identity fraudsters, and website fraudsters, counterfeiters and their supply networks have been disrupted.


4IncludingNumerous brands including GoPro, Valentino, and Ferragamo collaborate to crack down on counterfeiters


Although Amazon believes that the platform has made significant progress in anti-counterfeiting, sellers are not buying it.


sellerA: Although we appreciate Amazon's efforts to address bad actors from the supplier side, the number of bad customers is still large, which will greatly affect the survival ability and business of 3P suppliers. Many people may argue that fraud has worsened over the past year, but it has hardly eased.


sellerB: Amazon sells much more counterfeit goods than other platforms. If Amazon is really willing, they can easily prevent counterfeiting and abuse. If Amazon is responsible for the damage caused by counterfeit products sold in its market, Amazon will clear the counterfeit products within one day!


sellerC: In the competition with automatic repricing machines, counterfeit products have lowered the prices of Amazon's real products. Counterfeit products keep the real prices on Amazon at a relatively low level. Amazon has made too much money on counterfeit sales to stop it.


In addition, many foreign sellers have reported that Chinese sellers engage in indiscriminate selling of counterfeit goods. The editor kindly reminds sellers to abide by platform rules and not cause unpredictable losses due to temporary gains.

The content of the article is created by the author, and the author is responsible for the authenticity, accuracy and legality of the content. Overseadia advocates respecting and protecting intellectual property rights. Without the permission of the author and/or this website, the content of this website may not be copied, reproduced, or used in other ways. If you find that there are copyright issues in the articles on this site, please contact, and we will verify and deal with them in time. Source of the article:, this article is the author's independent point of view, and does not represent the position of overseadia.