At the end of this yearthisHoliday shoppingQuarter, Europeofsmall businessThe sales business will be carried out again through the online platform, which, to a certain extent“Thanks to”New management and control caused by COVID-19 variants。
according toStatista's recent surveydisplay, one-third of European consumersthis yearPlan to do more holiday shopping onlineactivity。onlyLess than one fifthintervieweeSaid they wouldOffline physical storesshopping.
Actually, off and onofepidemic situationNoConsumer'sImpact of overall expenditure，according toOffice for National Statistics reportofdata, onNot in SeptemberreportAfter growth,OctoberSales increased0.8%。
According toStatistaEstimated data，This holiday shopping seasonbritainconsumerWill reachGBP84.7 billion. GermanySecond,forecastby74.7 billion pounds, followed by France, which is expected toachieveGBP 62.8 billion.
Earlier, McKinsey's investigationdisplay, France, Germany, Italy，Spain and the United KingdomEquidistantParticipation in outdoor activities，alreadyfrom11% surge in Februaryhere we are51% in October.However, due to theDelta variant impact,74% of respondents remained cautious.
stayMckinsey During the investigation,have48% of respondentsexpressPlan ReturnOffline entityShop. However, toNovembershareStatista surveyWhen, yes69% of respondents said theychoiceBuy gifts online.
At present,Omicron hasthroughIt has become theMajor virus variants，These countriesalreadyThe blockade and control were restarted to restrict people's activities,These limitations are not onlyLimited toretailindustry。
GermanygovernmentAnnounce, fromDecember 28thrise, private parties willcoverlimit，Number of people muststay10 personswithin。 Nightclubs will be closed and football matches will be closedHold。in additionBars and nightclubs in PortugalalsoWill beClosed after December 26,Home office quiltForce toOn January 9, outdoor partyalsoLimited toWithin 10 persons.
In this regard,German ChancellorOlaf Scholz said that the coronavirus will not rest at Christmas，For all that，People can stilladopttakeproperprotectmeasures,Have some shopping activities。 British Prime MinisterBoris JohnsoN alsoSaid that England would notIssuednewDecreeLimitations.