In the holiday season of 2021, the growth of the U.S. e-commerce market slows down


Author:Zheng Yang
Source: ennews

Recently,MasterCardReleased a holiday sales reportreportThe report mentioned that this yearNovember 1 to December 24period, US e-commercemarketSalesThe same period in 2020Year on yearincreaseHas11%However,Holiday Season 2020Sales comparison2019Year on year growthThe rate is47.2%。


In the holiday season of 2021,US marketE-commerce sales accounted for retail salesIndustrial salesGross20.9%, slightly higher than 20.6% in 2020In contrast, e-commercesales volumeOnly accounts for2019 Holiday Season Retailtradesales volumeGross14.6%。


There is no doubt that the epidemic has promotedU.S.AGlobal marketon-lineBusiness development of e-commerce market.butWith the gradual improvement of the epidemic situation, offline stores are reopened, and online e-commerce marketGrowth momentumattenuation, rapid growthtrendIt has slowed down.


According to the US Department of CommercestayAdjustment statistics released on November 18display, USAIn the third quarter of 2021, the sales volume of e-commerce was 214.6 billion US dollars, up 6.6% year on year,howeverFar belowYear on year growth in 2020of36.1%。


meanwhile,E-commerce in total retail salesOccupiedShare ofalsofrom13.8% in the third quarter of 2020 will gradually decrease toHas13% in the third quarter of 2021.


For all that,According to MasterCard's report,Holiday Season 2021US marketofE-commerce sales growth rate is still higher thanOffline physical stores8.1%Retail salesGrowth rate.


Since the epidemic, the rapid development of online business has enabled people working at home to experience the convenience and comfort of shopping in bed, and new shopping habits of consumers have been formed. Although the reopening of offline physical stores will affect the sales of online e-commerce to some extent, the future will be a situation of online and offline competition.


In addition, with theWith the appearance of Omicron variants, the daily new cases in Britain, France and the United States are soaring again, and the government may impose a blockade again. In this case, the online e-commerce business in these countries and regions is bound to usher in development again.

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