Recently, it was reported that,Shopify will introduce the search engine optimization plug-in Yoast SEO on January 18 to help sellers create better product pages.
It is understood that,Yoast SEO is a popular SEO plug-in of the famous open source website building program WordPress, which has more than 4 million installed users.
There are many advantages for sellers to create independent stations. For example, farewell to the platformIn the jittery days of "winking", we should not only worry about the health of the account, but also strive to "beg" for traffic from the platform. This year's "number blocking trend" of Amazon has strengthened the determination of some sellers to build their own stations. In addition, self built stations can also build brands and accumulate customers who truly belong to themselves.
Of course, the self built station also has its own drawbacks, such as large initial investment and difficult drainage. Therefore, advertising on other platforms has become a good choice for many independent site sellers.
However, toTo be in the search engineattract sb.'s attention，stillYou need to beat your competitors.This gave birth to the imageSearch engine optimization plug-ins such as Yoast SEO.
according toYoast SEO's introduction can ensure that the seller's website meets the highest SEO technical standards, specifically: creating SEO friendly product pages and blogs, optimizing keywords, using automatic structured data to improve visibility, and providing preview modes on other platforms.
However, inOn Shopify, this plug-in is not free. Yoast SEO only provides a 14 day free trial. If the seller wants to continue using it, he needs to pay a certain fee of $20 for 30 days.
Shopify added Yoast SEO plug-in, which can be said to be a move to optimize services. In fact, Shopify has made a lot of efforts in optimization recently.
In the middle of last year, it was reported that,Shopify deepened its cooperation with Google. Up to 1.7 million sellers will get exclusive display windows on Google's search, maps, Lens, pictures and YouTube.
Not only that, but in the followingIn October, Shopify also cooperated with Microsoft. After the cooperation is reached, the seller on Shopify can use the corresponding integration tools through the updated Microsoft Channel App.
It is not difficult to see that through these actions,Shopify and Amazon battle have more chips.