At the beginning of the New Year, consumers' desire to shop is also very strong. In the last week of the year and the first few days of the New Year, various celebrations continue to stimulate New Zealand shoppers' consumption, and data statistics show that spending during this period is higher than in the previous two years.
according toWorldline NZStatistics indicate that after traditional New Year sales, as ofWithin 7 days of January 4th, the sales of core retail merchants (excluding hotels) in the payment network reached $696 million.This data has increased compared to the same period last year7%, an increase of 13% compared to the pre pandemic level.
andOn the last day of 2021, New Zealanders also celebrated the arrival of the New Year with their strong spending power.On this day, the total expenditure for national statistics is approximately140 million US dollars, an increase of 9% compared to the same period in 2020.
On New Year's Eve, alcoholic beverages are one of the most popular products sold, includingSales of $16 million increased by 13% compared to 2020.
According to analysis, a large part of the increase in consumer spending during the New Year is due to long-term lockdowns. Under the repeated impact of the epidemic, people are unable to shop normally and go out frequently, so they have saved more money than before in the past year. With the popularization of vaccines, people seize the opportunity to gather with family and friends at the end of the year, so the opportunities to purchase party supplies and food online have also increased.
Additionally, compare websites based on pricePriceSpyA comprehensive consumer survey conducted earlier found that there were36% of New Zealanders stated that in 2021Boxing DayThe idea of purchasing gifts is more thanIn 2020, it decreased by 6%, a decrease of 10% compared to 2019.
PriceSpyofNew Zealand Regional ManagerIndicates that althoughBoxing DayIt is the largest flash shopping day in New Zealand, but recently they have also observed some changes in consumer shopping behavior.
He stated:As Black Friday and Black Shopping Week become increasingly popular, people are more likely to purchase products at discounted prices before Christmas, rather than waiting until after ChristmasBoxing DayMore popular.Because everyone may choose to reconnect with friends and family after a long-term lockdown, rather than going to the store for consumption.”Therefore, online sales will be more popular among consumers than offline sales.
Despite the uncertainty of the epidemic, it has a significant impact on both sellers and consumers. But in the long run, the fluctuation in sales is only temporary. Because consumers are gradually becoming accustomed to a shopping model that combines online and offline shopping. As long as sellers do a good job in product selection and sales service, it is not difficult to stabilize sales and create popular models.