With the help of "Little Yellow Duck", Deying Holdings will go public!


Author:Wang Meirong
Source: ennews

On January 17th,B. DUCKThe parent company Deying Holdings is listed on the Hong Kong Stock Exchange,totalMarket value exceedstwenty-sevenHKD 100 million.Speaking of Deying Holdings, the most familiar one is its iconic intellectual property roleB. Duck.


It is reported that,B. DUCK was born in 2005,hisLaunchofFirst productbyBathroom waterproof radio,But the product's imageThe Little Yellow Duck was selected on the website, and shortly after its launch, it received great popularity in the European and Japanese markets, rapidly increasing its popularity.

Cross border overseas with the help of "Little Yellow Duck", Deying Holdings goes public!


Afterwards,B. DUCKofImage of Little Yellow DuckstillAppliedArriving at itsHome and stationerykitchenandBathrooms, etcVarious products,And it is sold on domestic platforms such as Tmall and JD.com, with best-selling products both domestically and internationally. Driven by the Little Yellow Duck series of products, the development process of Deying Holdings has also pressed the accelerator button.


According to public information, Deying Holdings'The core business is mainly its brand and role intellectual property business.Its e-commerce and other businesses are mainly sold through third-party e-commerce platforms and offline channels,Mainly sold as B Products featuring the role of the Duck family.

Currently, the company has created25 characters, including but not limited to Buffy, B The unique product design concepts of Duck Baby, Dong Duck, and Bath'n Duck have attracted a large number of consumers from different regions and population structures.


In terms of role intellectual property business, data shows that according to the companyIn 2020, based on sales figures, its market share in the domestic role of intellectual property product e-commerce is approximately 0.6%.The retail sales of overall role-authorized products have increased from HKD 39.3 billion in 2016 to approximately HKD 40.4 billion in 2020.


In addition, the company also stated that,From 2021 to 2025The role authorization business market is expected to grow at a compound annual rateWith a growth rate of 5.7%, it will reach approximately HKD 19.2 billion by 2025.

 Cross border information has gained popularity with the help of "Little Yellow Duck", and Deying Holdings has gone public!

Actually, as early asIn March 2019, Deying Holdings applied to be listed on the ChiNext board of the Hong Kong Stock Exchange, but soon withdrew its listing application. In 2021, the company resumed its listing process and after some twists and turns, landed on the Hong Kong Stock Exchange.


It is understood that,In the first half of 2021, the company's operating revenue was HKD 124 million, a year-on-year increase of over 33%, and net profit was HKD 17.461 million.

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