Introduction:Following the key indicators such as daily activity, monthly activity and usage time of the consumer Internet APP, the digital transformation of enterprises has become a well-known hot word in the Internet industry. Facing the new development opportunities brought by the industrial Internet, various enterprise applications have sprung up in various industries.
Introduction: Follow up consumptioninternetAfter the key indicators such as daily activity, monthly activity and usage time of APP, enterprise digital transformation has become a well-known hot word in the Internet industry. Facing the new development opportunities brought by the industrial Internet, various enterprise applications have sprung up in various industries. However, the activity of the application market is only the tip of the iceberg for the overall upgrading of the Internet industry from bottom to top. As traditional enterprises take advantage of the industrial Internet to gradually deepen the digital transformation, new features appear in the overall ecological development of the Internet, driving the underlying ICT infrastructure to keep pace with the times, upgrading technical capabilities, deepening industry understanding, and continuously enriching the Internet ecological construction.
New features of Internet ecological development
With the impact of consumer Internet on thousands of households, industrial Internet is spreading all over the world. In the context of digital economy, digital upgrading of industries and digital transformation of enterprises have become the general trend. In the new business environment, the Internet ecological development environment, development path, development strategy and development effect all present new characteristics.
lDevelopment environment -- resource service, capability modularization, application customization
If the abstract Internet is materialized, most people may think of a crisscross network connected by dots and lines. However, different from the public's perception, the essence of the Internet is a hierarchical system, which includes three levels from bottom to top. First, the base layer consists of two parts, which are hardware orientedinfrastructureAnd software orientedBasic resources。 Currently,cloud computingIt has become the base supporting the construction of the digital economy, driving the decoupling of the underlying software and hardware, and the underlying resources of the Internet (computing, storage, network) have gradually changed from productization to service-oriented. Secondly, the middle tier is more focused on resource integrationResource Tools(such as database and cloud native) and focus on business developmentCompetency Tools（big dataArtificial intelligence). Capability modularization is the main feature of its development, that is, by packaging different functions into modules and providing different interfaces, to achieve agile and flexible deployment and delivery. last,Universal applicationandProfessional applicationIt forms the top layer of the Internet system. In the context of industrial Internet, due to different digital bases and different digital processes in various industries, top-level applications need to provide more customization capabilities in combination with industry characteristics and scene characteristics to adapt to the differences in digital development of enterprises.
lDevelopment path - from "seeking common ground while reserving differences" to "adjusting measures to local conditions"
The path of Internet ecological development is changing with the evolution of the Internet from consumer Internet to industrial Internet. At this stage, the development of the Internet is in the replacement period when the consumer Internet is gradually entering the bottleneck and the industrial Internet is in the ascendant. The focus of Internet ecology has gradually changed from "seeking common ground while reserving differences" to "adjusting measures to local conditions". The ecological construction of the consumer Internet industry is centered on individuals and dominated by Internet content/application enterprises. As the core of the consumer Internet is traffic competition, the development path focuses on seeking common ground while reserving differences, to meet the demands of mainstream users (most users) to obtain traffic, and to introduce partners to achieve full coverage of consumer demand scenarios to consolidate traffic stickiness. After three stages of accumulating demand traffic, expanding channel traffic and creating differential traffic, the pattern of the consumer Internet industry is basically stable. By building an ecosystem, several leading Internet enterprises have better achieved resource concentration internally and expanded their service boundaries externally. The overall ecological environment is in a state of "several outstanding enterprises". In contrast, the ecological development of the industrial Internet is enterprise centered, and the competition of manufacturers focuses on capabilities and services. Therefore, the leading manufacturers are no longer limited to Internet content/application enterprises, but sink to a wider range of IT manufacturers, such as infrastructure manufacturers, cloud manufacturers, integrators, etc. The ecological environment presents a pattern of "a hundred flowers bloom". Due to the variety of customer service types and the different characteristics of the industry, the ecological construction needs to combine the industry attributes and customize solutions according to local conditions. It is not expected that "one recruit can eat all the fresh". Therefore, manufacturers introduce partners according to their own Internet level to match resources and capabilities, complement capabilities and services, and match services and needs.
lDevelopment strategy - connecting the ecological chain and the ecosystem
The Internet ecological development strategy can be summarized as "joint vertical and horizontal". The Internet ecosystem consists of a vertical ecological chain and a horizontal ecosystem. The Internet ecological chain pays more attention to the internal ecological construction of the Internet industry, with the focus on "learning from each other". According to the position of the Internet industry chain where the enterprise is located, through the introduction of partners, the upstream and downstream of the industry chain can be connected, so as to better layout the enterprise's own business. Ecological participants are mostly linked by economic benefits, with the goal of forming a complete business closed loop. The Internet ecosystem emphasizes the links between the Internet industry and other external industries, and the goal of development is to achieve "mutual benefit". According to the positioning of the Internet circle where the enterprise is located, and based on the business scenarios and industry characteristics, it integrates the capabilities of partners in different industries to connect different levels of the Internet, so as to better serve industry customers. Most of the ecological participants are based on enterprise positioning and enterprise capabilities, with the goal of building an open development environment. Therefore,The essence of ecological chain is "perfection"”"0.5+0.5=1" is more considered for ecological construction,The core of the ecosystem is "empowerment"Ecological expansion focuses more on "1+1>2".
lDevelopment effect - "addition" cross-border, "multiplication" development, and "index" upgrading
Because end users (individuals/enterprises) are more likely to understand and experience the integration of the Internet and different industries through application software. Therefore, from the perspective of end users (individuals/enterprises), combined with the Internet system hierarchy, and from the top to the bottom, we can see the expansion of the Internet digital boundary, that is, the promotion of the "Internet plus" model, often through top-level applications, combined with industry characteristics, evolved into industry customized applications, reaching more industry groups. Every time the Internet top-level application completes an industry crossover through addition, the coverage of integrated functions, aggregated partners, service terminals, and Internet ecology will grow exponentially. The multiple expansion of the number of subjects and business content will generate exponential capacity and resource demand. In the context of industrial Internet, top level applications are gradually moving from productization to service-oriented, and basic resources are gradually changing from physical resources to abstract resources, thus driving the bottom ICT infrastructure from focusing only on output resources and technologies in the early days to providing a wide range of capabilities and platforms in combination with industry characteristics and enterprise digital needs. Industrial Internet has changed the ecological pattern of consumer Internet. If the consumer Internet is more like a "single tree into a forest", cloud computing applications have turned "single trees" into "forests" through distributed capabilities. ICT infrastructure is the digital soil that provides necessary resources and capabilities for the prosperity of the whole forest and ecological prosperity.
ICTInfrastructure provides a digital base for Internet ecological construction
The prosperity of the Internet ecology helps enterprises participating in digital transformation to achieve a "magnificent turn" in the digital process by using the Internet as a medium and cloud digital intelligence as a tool to gather multiple strengths. ICT infrastructure, as the underlying support, not only needs to provide infrastructure and basic resources for the digital transformation of enterprises, but also needs to become a digital base for the Internet ecological prosperity. However, currently, manufacturers that can provide ICT capabilities are often faced with the contradiction between technology upgrading and industry layout. Therefore, bridging the gap between digital capabilities and industry understanding, enabling industry development with leading technical capabilities, guiding enterprises' digital upgrading and upgrading with forward-looking industry insights, and letting both digital and business go hand in hand will be the key for ICT manufacturers to continuously enable Internet ecological construction and help enterprises complete digital transformation.
lCompetence level - cultivating digital fertile land with both depth and breadth
The depth of digitalization capability affects the height of business.On the one hand, the upgrading of ICT technology and products will provide enterprises with stronger computing, network, storage and other infrastructure, thereby improving the enterprise's information capabilities at the infrastructure level. The solid foundation of informatization is the first step for enterprises to upgrade digitally and intelligently in the future. It will effectively improve the efficiency of enterprise digital intelligence upgrading. On the other hand, the coordinated development of cloud, digital intelligence provides resources and capabilities for the sustainable development of Internet ecology. The underlying hardware infrastructure is an important component of carrying cloud resources and cloud capabilities. Therefore, in the ICT development planning, we should not only highlight the role of the cloud, but also deploy and upgrade ICT products based on the cloud. It is also necessary to consider the software and hardware collaboration between cloud computing and ICT facilities, so that ICT hardware and cloud can complement each other and better play the role of cloud computing. For example, in recent yearsHuaweiOne of the reasons for the rapid growth in the cloud computing field is that behind Huawei's cloud, it is Huawei's deep cultivation and investment in the ICT infrastructure field, deepening its digital capabilities, and building a unified and complete digital base from the bottom to the top. While formulating cloud strategies based on industry characteristics and customer needs, Huawei constantly upgrades hardware products such as chips and servers to drive the implementation of cloud planning and the realization of cloud capabilities. And build an intelligent data center to provide a good physical environment for safe, stable and reliable operation of hardware.
The breadth of digital capabilities affects the breadth of services.The industry digital transformation is a systematic social project covering multiple subjects and circles. Therefore, a complete ICT infrastructure is a prerequisite for the mutual cooperation and integration between the Internet industry and other industries. It is also a necessary tool to realize the expansion of Internet ecological boundary by closely linking with other ecosystems, such as regional economic development, urban ecological construction, natural environment protection, etc. For example, the completeness of Huawei's infrastructure is reflected in the existing physical infrastructure covering L1 to L3 layers of the data center, including hard core equipment such as data center energy, data center computing, and data center network; There are also solutions for cloud infrastructure, including video, e-commerce, games, online education and other Internet sub industries.
lIndustry level - deepening business understanding and optimizing business scenarios
Business understanding:From the perspective of the Internet system level, although ICT infrastructure belongs to the bottom layer of the Internet, it still needs to have a deep understanding of the top business in order to better match the top application and give play to its resource and capability value. Business understanding includes two aspects: first, the center of the Internet ecological construction layout still needs to focus on the end customer. Therefore, in order to clarify customer needs, the service chain and service content of ICT manufacturers should be extended appropriately, not only in the late deployment, but also in the early consultation and planning. Secondly, although the industrial Internet covers many fields, ICT manufacturers still need to identify their own advantages, focus on specific industries, understand the characteristics of the industry, and then promote and reproduce the industry ecological model better. For example, Huawei has always emphasized "customer-centric". By upgrading its "whole stack" planning capabilities, Huawei systematically conducts overall ICT planning for customers, and cooperates with ecological partners to participate in solution design, forming a unique ecological construction strategy.
Business scenario:In the context of the digital economy, new phenomena in the Internet industry, such as large data scale, multiple data types, and industry uncertainties, such as sudden large traffic concurrency, high traffic peaks and valleys, are targeted. ICT infrastructure needs to better prepare corresponding solutions for potential business scenarios, provide the required underlying resources, and provide effective support for resource requirements in different business scenarios. At the same time, while focusing on providing universal resources for digital and intelligent upgrading, ICT infrastructure also needs to provide personalized customized services in combination with industry characteristics and enterprise needs to meet the development needs of industry customers.