In 2020, the scale of China's live broadcast e-commerce market will exceed 1.2 trillion yuan, with an annual growth rate of 197.0%. It is estimated that the scale of live broadcast e-commerce in 2023 will exceed 4.9 trillion yuan. Enterprises can obtain more controllable cost input and more stable sales growth through regular self broadcasting. The net inflow of industry anchors in 2021H1 is slower than that in 2020. As the industry continues to mature and the competition becomes increasingly fierce, and the policy supervision becomes stricter, the entry threshold for anchors will continue to improve.

China's live broadcast e-commerce in 2020marketThe scale exceeds 1.2 trillion yuan, with an annual growth rate of 197.0%. It is estimated that the scale of live broadcast e-commerce will exceed 4.9 trillion yuan in 2023. Enterprises can obtain more controllable cost input and more stable sales growth through regular self broadcasting. The net inflow of industry anchors in 2021H1 is slower than that in 2020. As the industry matures, the competition becomes increasingly fierce, and the policysuperviseThe access threshold for anchors will continue to increase.

Related reports:Research Report on China's Live Broadcast E-commerce Industry in 2021

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