Affected by the novel coronavirus epidemic, most cross-border e-commerce enterprises have opened the remote office mode. In this "war epidemic", internal training in enterprises is particularly important.
On February 6th, Hugo Network, together with specially invited observer Teacher Zhang Zhiqiang, brought a informative internal training live broadcast to employees of Qingdao Shuangfan International Trade, Yuanbin Import and Export, and Yongkang Haiwei Trade, providing a deep understanding of Amazon sellers' predicament and response measures under the epidemic. Teacher Zhang Zhiqiang is a senior seller with 5 years of Amazon experience and also the director of cross-border training.
The following are the selected content transcripts of this enterprise internal training live broadcast:
The "novel coronavirus" epidemic is simply a "black swan" event for Amazon sellers. At present, most sellers are facing the problem of out of stock and out of stock.
So what can sellers do when listing faces a shortage of goods in the event of delayed factory operations?
1. Contact the manufacturer as soon as possible to determine the local situation. Carefully inquire about the local epidemic situation in the factory and the relevant policies introduced by the government.
2. Contact the freight forwarder as soon as possible to determine the delivery time and precautions. It is understood that the epidemic has a significant impact on shipping and may affect shipments. Air freight resumed receiving goods around February 10th, and there were also cases of receiving goods earlier. Work has resumed around February 2nd.
3. Adjust prices appropriately and pay attention to strategies. If there is a stock out situation in the store, it is necessary to start raising prices before the stock is out of stock.
Please note that a single price increase should not be too large, otherwise it will cause the loss of shopping carts, which will have a significant impact on sales and also affect the operation of listing advertisements.
4. Consider whether advertising needs to be adjusted before stock out. Sellers of high-quality products also need to pay attention to this issue. Have you considered reducing the advertising budget and bidding appropriately before the key listings are out of stock. Reduce advertising appropriately when there is not enough inventory. This not only maintains the weight accumulation of advertisements, but also saves expenses.
5. If the FBA inventory is already 0 and the self replenished goods are not on the shelves during transit. We need to temporarily do self shipping and selling with the existing listing. There will be a situation where the order volume decreases significantly and the listing is becoming more and more outdated in search results. How can we solve the problem of stock out?
(1) Reduce the price of self shipment appropriately. Self shipment has a poor customer experience and many people are unwilling to purchase. If the price is lowered, the sales of self shipment will not significantly decrease.
(2) Abandon the periodic profits, replace the ranking and stable exposure of listing, and increase the original price when the goods are sufficient.
What to do with the high rate of frequent returns and FBM delays from foreign customers during the epidemic?
Due to the impact of this epidemic, sellers will see many returns in the backend because customers are concerned that the products are shipped from China and may be infected with the virus, so they choose to return them. As is well known, Amazon's return policy is basically unreasonable. If buyers want to return, they can initiate a return anytime and anywhere, and sometimes even receive a return 90 days ago. In this situation, sellers can refer to the reply template shown in the following figure.
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(Source: Official account of Hugo Observer)